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Adobe AD0-E608 Korean Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Components | 30% | - Create subsets of data using components and filters - Translate business questions into relevant components - Build non-admin components to address business requirements |
| Data Analysis | 26% | - Perform exploratory analysis and interpret results for insights - Evaluate audiences and share with Adobe Experience Platform tools - Select correct components for analysis scenarios |
| Reporting | 32% | - Select appropriate visualizations or tables for business needs - Determine correct data views based on sources, identities, date ranges - Apply and configure date ranges effectively |
| Distribution | 12% | - Schedule and share reports and dashboards with stakeholders - Organize projects logically for access and management - Curate available fields within reports and dashboards |
Adobe Customer Journey Analytics Business Practitioner Professional (AD0-E608 Korean Version) Sample Questions:
구매 전환율을 추적할 수 있는 Adobe CJA의 어떤 기능이 있나요?
(두 개를 선택하세요.)
응답:
- A. 캠페인 자동화 도구
- B. 계산된 메트릭 관리자
- C. 세그먼트 빌더 모듈
- D. 전환 유입경로 보고서
Correct Answer: B,D 🗳️
여러 팀에 걸쳐 체계적인 보고서 배포를 보장하는 프로젝트 관리 작업은 무엇입니까?
응답:
- A. 캠페인 동기화 모드 활성화
- B. 사용자 정의 데이터 내보내기 만들기
- C. 실시간 프로젝트 할당 사용
- D. 폴더 기반 프로젝트 구성 사용
Correct Answer: D 🗳️
3월 13일, 한 고객이 유료 소셜 캠페인을 통해 웹사이트를 방문했습니다. 4월 18일, 같은 고객이 검색 엔진을 통해 웹사이트를 찾은 후 다시 웹사이트를 방문하여 장바구니에 상품을 담았습니다. 4월 20일, 유료 검색 추가 버튼을 클릭하여 웹사이트에 접속한 후 구매를 완료했습니다.
분석가가 이 주문에 대한 채널 기여도를 살펴보면, 자연 검색과 유료 검색 모두 주문에 기여한 것으로 나타납니다. 분석가는 30일 룩백 윈도우를 사용하는 Inverse-J 기여 모델을 사용하고 있습니다.
왜 유료 검색과 자연 검색만 주문에 대한 크레딧을 받는 걸까요?
응답:
- A. 귀속 모델은 나중에 수행된 작업에 더 많은 크레딧을 부여합니다.
- B. 귀속 모델은 유기적 채널보다 유료 채널을 우선시합니다.
- C. 귀속 모델은 초기 터치에 더 많은 크레딧을 부여합니다.
- D. 주문에 대한 룩백 창이 너무 짧습니다.
Correct Answer: D 🗳️
마케팅 팀에 제품 카테고리별로 세분화된 주간 판매 실적 보고서가 필요합니다. 보고서 일정을 구성한 후, 팀에서 수신한 파일을 읽을 수 없다고 보고했습니다. 조사 결과, 내보내기 형식이 잘못 설정된 것을 발견했습니다. 이제 어떻게 해야 할까요?
응답:
- A. 보고서 전달 빈도를 매일로 늘립니다.
- B. CSV나 Excel과 같은 호환되는 파일 형식으로 내보내기 형식을 변경합니다.
- C. 보고서에서 계산된 메트릭을 활성화합니다.
- D. 새로운 데이터 필터를 사용하여 보고서를 다시 만듭니다.
Correct Answer: B 🗳️
Adobe CJA에서 반복되는 보고서 일정을 최적화하려면 어떤 단계를 거쳐야 합니까?
(두 개를 선택하세요.)
응답:
- A. 내보내기 위한 특정 파일 형식 정의
- B. 비즈니스 요구 사항에 따라 배달 빈도 설정
- C. 데이터 보존 정책 확인 활성화
- D. 보고서 전달 로그 사용
Correct Answer: A,B 🗳️
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