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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO business unit.
Where should the Internal look to find this Information?

A) Email Studio > Overview
B) Automation Studio > Activities
C) Content Builder > Recent Sends

2. Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was
10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?

A) Bounce Mail Management
B) List Detective
C) Auto-Suppression Lists

3. A marketer is using Preview ..Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?

A) Test sends are rot recorded on the Send Log Data Extension.
B) The send exceeded the maximum test send threshold.
C) A subscriber was not selected in the Subscriber Preview tab.

4. Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction.
Which no-code features should be implemented to accomplish this?

A) Automation studio and Query Activity
B) Journey Builder and Engagement Split
C) Salesforce CDP and Einstein Engagement Scoring

5. Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?

A) Scoring Split
B) Frequency Split
C) Engagement Split

Solutions: