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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Maintenance | 15% | - Account monitoring and system availability - Evaluation of additional Marketing Cloud products - Data extraction, reporting, and analytics |
| Topic 2: Setup | 38% | - Business units, user accounts, and permission settings - Setup Home features and configuration - Security policies, password management, and access control - Integration configuration and management - Marketing Cloud extension products and features |
| Topic 3: Channel Management | 16% | - Social Studio and Advertising Studio configuration - Mobile Studio setup and functionality - Email Studio configuration and features - Journey Builder concepts and use cases |
| Topic 4: Digital Marketing Proficiency | 13% | - Governance and compliance in digital marketing - Security best practices for data, permissions, and PII - Marketing Cloud product inventory and offerings |
| Topic 5: Subscriber Data Management | 18% | - Data import, export, and quality management - Preference and profile center configuration - Data extensions, relationships, and data architecture - Contact model design and implementation |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.
How would the admin ensure a notification is received when the query fails?
- A. Install the Marketing Cloud App on phone to receive Push Messages
- B. Configure the "Event Notification Service" in Setup with their Email Address
- C. Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings
- D. Add their Email Address in the Query Activity Notifications Field
Correct Answer: C 🗳️
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NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers
- A. Name
- B. Subscriber ID
- C. Product Code
- D. Application ID
- E. Email Address
Correct Answer: B,C,D 🗳️
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A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?
- A. Add and Update
- B. Overwrite
- C. Update Only
- D. Add Only
Correct Answer: B 🗳️
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A Contact Delete request has been processed for subscribers who have been sent to previously in a Northern Trail Outfitters account, the action did NOT target all contacts in their account and significant number of contacts which have been sent to remain, Which two data would still exist in the account? Choose 2 answers
- A. Contact data in non-sendable extensions
- B. Contact-specific data at the job level
- C. Contact data in sendable data extensions
- D. General tracking data at the job level
Correct Answer: C,D 🗳️
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A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?
- A. Make sure the files are placed in the correct subfolder within the SFTP
- B. Make sure the team has a date stamp to avoid duplication
- C. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
- D. Use the exact file name used for the trigger in the Import File Activity
Correct Answer: C 🗳️
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