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Adobe Marketo Engage Architect Master Sample Questions:

1. What factors should be included in a project's risk assessment? (Choose two)

A) Vendor pricing policies
B) Availability of skilled resources
C) Unclear stakeholder requirements
D) Marketing asset approval times

2. A company helps organizations connect and integrate their data. Their marketing team is focused on driving lead generation and marketing influence on pipeline and revenue growth, and their sales cycle is typically 6 months. The table shows a Program Opportunity Analysis report for programs that were run in Q1 and Q2. It is now the middle of Q3, and they are looking at how they would modify their marketing spend in Q4 given the sales team are behind their target.

How can the marketing team help the sales team meet their Q4 targets?

A) Increase marketing spend on Tradeshows
B) Increase marketing spend on Live Events
C) Increase marketing spend on Content Syndication
D) Increase marketing spend on Webinars

3. Which steps should be prioritized to improve workflow performance in Marketo? (Choose two)

A) Schedule campaigns during non-peak hours
B) Replace static lists with Smart Lists
C) Reduce the number of triggers in workflows
D) Increase the number of batch campaigns

4. An Adobe Marketo Engage architect needs to build a subscription center that contains an option to "pause notifications for 30 days" to dissuade people from unsubscribing. If a person fills out the form and selects this feature, Marketing wants to Marketing Suspend them for 30 days and subtract five points from the lead. Existing records whose notifications are currently paused should be excluded from the flow to avoid double processing.
Which order of steps is required to build this program?

A) Remove from Flow (Existing) > Change data value > Change Score > Wait > Change data value
B) Change data value > Remove from Flow (Existing) > Change Score > Wait > Change data value
C) Remove from Flow (Existing) > Change Score > Wait > Change data value > Change data value
D) Change Score > Change data value > Wait > Change data value > Remove from Flow (Existing)

5. A global organization requires automated lead routing based on geography and industry.
What configuration should be applied?

A) Use Engagement Programs with static lists
B) Use Smart Campaigns with geographic and industry-based filters
C) Assign leads manually to regional teams
D) Create separate databases for each geography

Solutions: