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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. A global organization wants to manage regional campaigns separately.
What setup should be implemented?

A) Use one global partition
B) Establish static lists for each region
C) Create a separate workspace for each region
D) Use Smart Campaigns for segmentation

2. Which metric is most relevant for tracking lifecycle changes in Marketo?

A) Lead Conversion Rate
B) Email Open Rate
C) Program Success Rate
D) Stage Velocity

3. A company has a Revenue Cycle Model set up to measure progression from Anonymous > Known > MQL > SQL > Opportunity > Customer, with a detour for unqualified leads and another for recycled leads. They have run a reactivation campaign to encourage recycled leads to engage with the brand and have sales follow up. The campaign is successful with a high percentage of the target audience filling out a contact form; however, these leads do not appear in the MQL stage.

A) Leads that are recycled cannot re-enter the Revenue Cycle Model stages
B) If a lead has reached the scoring threshold for MQL, new points from the contact form are not triggering the transition rule to MQL.
C) When a lead has been recycled via the CRM integration, their stage cannot be changed in Marketo again.
D) Once a lead has left the success path on a Revenue Cycle Model, they cannot return to any stages on the success path.

4. A marketing team wants to modify their sales process to add an extra step where CRM-based operators will qualify leads before passing them to field sales agents. The marketing team needs guidance since this is a new function for them, but they cannot spend much time updating Marketo since SDR reps are being hired in two weeks.
Which step is essential before this change goes into effect?

A) Create a new lead scoring model before hiring SDR reps
B) Check existing nurture programs, and advise the business of overlapping areas between SDR involvement and automated nurtures
C) Check that the database size will still be compliant with the expected volume of new leads that the SDRs will manage
D) Review the existing lead segmentation and lead routing automations, and edit them so alerts will be sent to SDRs instead of sales managers

5. Which campaign logic is most suitable for nurturing early-stage leads?

A) Smart Campaign Triggers
B) Batch Campaigns
C) Engagement Streams
D) Static Lists

Solutions: