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Salesforce Certified B2C Solution Architect Sample Questions:

1. A university has several small departmental organizations scattered across different colleges. Each of which has its own finances, business processes, and strategies that are sometimes at odds. They would like to introduce a university-wide communications strategy that allows their recruitment team to market to potential students globally while allowing each department to recruit existing students for its own programs.
What should a Solution Architect recommend to meet their needs?

A) Marketing Cloud with Enterprise Communication Strategy and a single Salesforce org with Connected Campus for consolidating existing departmental orgs
B) Marketing Cloud with multiple business units, Marketing Cloud Connect, and multiple existing Salesforce orgs
C) Marketing Cloud with multiple business units and a single Salesforce org with Divisions for consolidating existing departmental orgs
D) Marketing Cloud with Enterprise Communication Strategy, Marketing Cloud Connect, and multiple existing Salesforce orgs

2. A company wants to migrate their existing in-house order management solution to the Salesforce Order Management product, which will trigger post-purchase transactional emails through Marketing Cloud. They are already using B2C Commerce, Service Cloud, and Marketing Cloud, as well as the B2C Commerce - Service Cloud Connector and Marketing Cloud Connect.
What are three actions that a Solution Architect must take when planning and deploying this solution? Choose
3 answers

A) Migrate subscriber keys in Marketing Cloud to a new Order Management customer identifier.
B) Integrate Salesforce Order Management to B2C Commerce for order history and user self service.
C) Configure data extensions and triggered sends in Marketing Cloud to support transactional emails for ordering scenarios.
D) Replace the Service Cloud Connector with an Order Management Connector for B2C Commerce.
E) Modify the Service Cloud Connector implementation to remove potentially conflicting features with the Order Management Connector.

3. A B2C Commerce merchant has multiple live sites across different brands and geographies all supported by Service Cloud and Marketing Cloud. Unfortunately, the merchant is having customer service challenges caused by fragmented views of the customer. Customers occasionally use alternate email addresses, make purchases as guests, and contact customer service anonymously. The Success Manager believes that Customer
360 Data Manager could help them solve their problem.
How should a Solution Architect describe the role of Customer 360 Data Manager in this context?

A) Customer 360 Data Manager can be used to identify multiple records within each separate system representing the same person and assigning them a consistent Global Party ID; additional custom development is then required to relate those IDs between systems.
B) When Customer 360 Data Manager is provisioned, B2C Commerce, Service Cloud, and Marketing Cloud will automatically use a common core Customer Profile managed by Customer 360 Data Manager.
C) Customer 360 Data Manager cannot be used across multiple brands within a single merchant environment because the customer as human view cannot support different accounts under separate brands.
D) Customer 360 Data Manager can be used to recognize customers as humans and extend existing records related to that human across connected systems with a consistent Global Party ID.

4. A company needs to have specific fields encrypted in the user interface on the contact record in Service Cloud as well as on some fields in data extensions that exist only in the Marketing Cloud. The merchant believes that Salesforce Shield Encryption is a suitable solution.
Which two considerations are relevant for the merchant when determining an appropriate solution?
Choose 2 answers

A) Field-Level Encryption is also required on Marketing Cloud to encrypt the custom fields.
B) Shield encryption can be done on any standard or custom field on all field types, but cannot be set to encrypt those fields in Marketing Cloud.
C) With Shield, encrypted fields are not visible to the user, but there are no other feature impacts.
D) With Shield, encrypted fields cannot be used to filter or sort in Process Builder and Flow Builder.

5. A company is struggling to grow sales in a difficult retail climate and has tasked the Marketing team with improving their lead generation metrics. They have an existing database of customers going back five years, but there are many duplicates, the data is not extensive, and is often outdated. This could mean the potential customer base is limited. They already use Marketing Cloud Journeys extensively and their management team is open to considering additional investments if they believe it can make a difference.
Which three actions should a Solution Architect take to help meet their need for improving lead generation metrics?
Choose 3 answers

A) Implement Audience Studio and integrate it with Marketing Cloud to bridge the divide between the known and the unknown customer
B) Use analytics tools such as Datorama to help improve accountability on campaign spend for digital advertising and marketing campaigns
C) Run a proof-of-concept of Customer 360 Data Manager to build unified customer identities, improving the ability to provide relevant personalization
D) Implement a mobile app so that customers can more easily purchase products to drive higher sales
E) Implement Lead Queues in Sales Cloud to ensure that the Telesales teams are calling customers more efficiently

Solutions: