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Salesforce Certified B2C Solution Architect Sample Questions:

1. A company actively uses CI/CO processes for their Service Cloud implementation and is adding Marketing Cloud and Marketing Cloud Connect to their architecture. Under the current setup each developer has their own developer sandbox for development. Developers merge their changes into a sandbox for QA regularly, then once every week changes are moved to staging, and from staging to production instances.
Which set up should a Solution Architect propose to support this development approach considering costs and data segregation?

A) Set up one Marketing Cloud instance for testing and one for production, where the testing instance is connected to the staging sandbox
B) Set up one Marketing Cloud instance with a business unit for production and one business unit for testing that is connected to all Developer sandboxes
C) Set up one Marketing Cloud instance for each sandbox in Service Cloud
D) Set up one Marketing Cloud instance for production and create a Marketing Cloud sandbox to connect to each of the Service Cloud sandboxes

2. During discovery conversations an organization notes that they want to create a custom survey around their customer's preferences to help improve product recommendations, marketing journeys, and customer service upsell opportunities. They want to house the survey responses in their Salesforce ecosystem so they can run reports. They plan on having two teams manage the survey and change questions twice a year.
Which three questions should a Solution Architect ask to ensure they understand the requirements well enough to design an appropriate multi-cloud solution?
Choose 3 answers

A) How often do you update surveys?
B) Will the teams need the ability to change designs?
C) How many survey responses would you anticipate in a peak 24-hour period?
D) Will you ever have more than nine possible answers for a survey question?
E) Does the team need front-end development capabilities?

3. Refer to the image below:

A brand is planning to re-platform their existing website onto B2C Commerce. As part of the re-platform they will create a new social community portal. They are going to implement B2C Commerce, Experience Cloud, and Salesforce Identity.
After reviewing the workflow, which system should a Solution Architect recommend to use as a primary authentication method while attempting to minimize migration of customer profile data?

A) Salesforce Marketing Cloud
B) Salesforce Core Platform/Identity
C) Salesforce CDP
D) Salesforce B2C Commerce

4. A marketing team is using Sales Cloud web-to-lead forms to capture leads. The company recently acquired Marketing Cloud and wants to ensure that the data is synchronized to Marketing Cloud without losing data and without creating duplicate contacts.
Which consideration should a Solution Architect voice to the marketing team when designing this solution?

A) Leads can be merged and converted in Marketing Cloud.
B) Web-to-lead forms trigger Marketing Cloud journeys without creating leads in Salesforce.
C) The contact delete framework in Marketing Cloud can be used to resolve duplicate contacts and associated billing challenges.
D) Leads and contacts are unique records in Marketing Cloud.

5. An organization has a product catalog containing 500,000 unique SKUs and a total customer base of approximately 3 million customers, of which 250,000 are active in a given month. In order to better understand shopper behavior and build customer marketing journeys tailored to customer personas. the organization wants to track each product view event per customer and SKU across its commerce storefront.
Which integration and data storage architecture should a Solution Architect recommend to support this goal?

A) Leverage collect.js on the B2C Commerce storefront to track product page views which can be segmented in journeys using decision splits.
B) Store in a Marketing Cloud Data Extension, and use the Marketing Cloud APIs to update from B2C Commerce when a product is viewed on the storefront.
C) Store as records in Salesforce Platform custom objects, and use the Salesforce APIs to update from B2C Commerce and Marketing Cloud when a product is viewed on the storefront.
D) Store as B2C Commerce custom objects and, using jobs, transfer the data to Marketing Cloud on an hourly basis.

Solutions: