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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. A customer has a CSV file of existing leads and contacts they want to import into Marketing Cloud Account Engagement as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Marketing Cloud Account Engagement are linked to specific lead and contact records in Salesforce. Their Marketing Cloud Account Engagement account allows multiple prospects with the same email address.
What import method should be recommended?

A) Q Match records by email address
B) Match records by Account ID
C) Match records by CRM ID
D) Match records by fuzzy match rules

2. Choose required fields while creating a Prospect

A) Profile
B) Email
C) Assign To
D) Company
E) CD Campaign
F) Score
G) Grade

3. LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?

A) Enable custom field creation via the Salesforce Connector.
B) Import .CSV file containing custom field data into Marketing Cloud Account Engagement.
C) Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
D) Manually create and map custom fields in Marketing Cloud Account Engagement.

4. LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?

A) Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
B) Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.
C) Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
D) Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).

5. LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?

A) Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.
B) Allow the assigned sales rep to call prospects upon form submission to confirm their email address.
C) Edit the completion action on the form to only add to the list if the email address is valid.
D) Use the list to send a permission pass email and remove all hard bounces.

Solutions: