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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Email Marketing | - Email Creation and Delivery
|
| Marketing Automation | - Engagement Programs
|
| Account Engagement Administration | - Configuration and Setup
|
| Maintenance and Best Practices | - System Optimization
|
| Reporting and Analytics | - Performance Measurement
|
| Prospect Management | - Data Model and Segmentation
|
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
Which one is Marketing Cloud Account Engagement Video Connector
- A. YouTube
- B. Vimeo
- C. Dailymotion
- D. Wistia
Correct Answer: D 🗳️
LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Marketing Cloud Account Engagement forms and assets.
What should be implemented to meet this requirement?
- A. Custom redirects
- B. Tracker domain
- C. Page actions
- D. IP allowlist
Correct Answer: B 🗳️
Explanation: Only visible for DumpsQuestion members. You can sign-up / login (it's free).
Which are true about Engagement Program
- A. If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
- B. When no new prospects are added to or processed in a program for 365 days, it becomes inactive
- C. A single rule step can evaluate up to five conditions
- D. If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
- E. When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
- F. If a prospect is removed from a list that a program uses, that prospect stops moving through the program
- G. When no new prospects are added to or processed in a program for 30 days, it becomes inactive
Correct Answer: A,C,D,E,F,G 🗳️
LenoxSoft hosts content in Marketing Cloud Account Engagement and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers
- A. Using the data format drop-down, set the email validation option at the form level.
- B. Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.
- C. Prospects with invalid emails are sent an autoresponder requesting email verification.
- D. Send the content via an autoresponder email with a link to download the content.
Correct Answer: A,C 🗳️
The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?
- A. Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
- B. Create an engagement program to send educational content and notify sales if they engage.
- C. Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.
- D. Send the prospects a monthly newsletter with product demos or free trial offers.
Correct Answer: A 🗳️
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