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• Data Management: 22%
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• Programmatic Languages: 35%
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201

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Marketing Cloud Developer Exam Reference

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Marketing Cloud Developer Certification Exam Requirements

The Salesforce Marketing Cloud developer has experience in configuring and customizing data for the Marketing Cloud. The developer is competent in managing subscribers in all channels and has the ability to solve the problems of various programming languages that guide the design of tactical and strategic email campaigns. The Salesforce Marketing Cloud developer has experience as a full stack developer for Marketing Cloud in creating dynamic and personalized messages, landing pages, uses Marketing Cloud scripting languages and has experience in advanced configuration, manipulation and segmentation. data, as well as in reports and analyzes. The Salesforce Marketing Cloud developer typically has at least one year of development experience for the Marketing Cloud and related tools. The candidates have the experience, skills, knowledge and skills to:

• Configure data import.
• Works with clients and platform data (SQL, views, sending registration).
• Configure and install data models (data extensions, shared data extensions, contact model).
• Enter the basic SQL, including join instructions.
• Take time to study the resources listed in this review guide and the required additional study materials provided by Salesforce.
• Explain the management of subscriptions.
• Create a Web Marketing Cloud experience (data forms, custom preference pages).
• Create dynamic and customized marketing resources using different scripting languages.
• Work and solve scenarios using the REST and SOAP API.

A candidate for this exam is not expected to be aware of the MobilePush SDK, Journey Builder SDK, custom components and Marketing Cloud Connect settings.

Salesforce Certified Marketing Cloud Email Specialist credential is perquisites for Marketing Cloud Developer exam.

Registration procedure of the Marketing Cloud Developer Certification Exam

• Select a test center.
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• Login to the Webassessor at www.webassessor.com salesforce. If you don't already have an exam profile in Webassessor, you need to create one.
• Click the Save button for your preferred delivery method.
• You will be sent an email confirming the purchase and registration.
• You will see a purchase confirmation screen. Click Finish.
• Click on Submit
• If you selected the supervised online exam:
• Check the accuracy of the exam and the details of the program, click Pay.
• Enter your type of payment. You can enter a coupon / coupon code and / or a credit card. Certification exams are subject to tax in accordance with local laws; You will see all applicable fees listed during the payment process.
• Find the exam you want to schedule and expand the section to view delivery options. You can choose to register for the exam as supervised on the site or supervised online.
• Click on Select
• If you selected the supervised on-site exam:
• All supervised online exams automatically adapt to the time zone of the position entered in the profile details of your Webassessor.
• Click Register for an exam.
• If you are interested in supervised online exams, consult all the system requirements in our help article: Online supervision: perform the exam remotely.

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Salesforce Marketing-Cloud-Developer Exam Syllabus Topics: