[Oct-2021] Marketing-Cloud-Developer Pre-Exam Practice Tests | Exam Questions and Answers for Salesforce Developers Study Guide
Salesforce Certified Marketing Cloud Developer Exam Certification Sample Questions
NEW QUESTION 58
A developer is using the REST Authorization Service to obtain an OAuth access token. Which method should be used to include the access token in the API requests
- A. Include the header Authorization: Basic your_access_token
- B. Include the header Authorization: Bearer YOUR ACCESS TOKEN
- C. Include as a query parameter access_token=Y0UR_ACCESS_TOKEN
- D. Include the header x-access-token: your_access_token
Answer: B
NEW QUESTION 59
A field value returned from a DE lookup contains a tab-delimited list of values. Which AMPscript function could easily determine if a specific text string exist anywhere in the list?
- A. Substring
- B. BuildRowSetFromString
- C. Length
- D. IndexOf
Answer: B
NEW QUESTION 60
A marketing director at Northern Trail Outfitters wants to analyze the Send, Click, and Open Data Views.
Which activities should the developerbuild to generate the data before transferring it to the SFTP?
- A. Filter Activity > Data Extension Extract
- B. Query Activity > Data Extension Extract
- C. Query Activity > Tracking Extract
- D. Data Views Extract > Filter Activity
Answer: D
NEW QUESTION 61
NTO wants use Personally Identifiable Information (PII) data to personalize email communications, but does not want to store PII data in Marketing Cloud. Which feature could they use to personalize emails from an external data source?
- A. Salesforce Shield
- B. Single Sign-On
- C. Tokenized Sending
- D. External Objects
Answer: C
NEW QUESTION 62
NTO is using an asyncrhonous SOAP API call to the TriggerSend object to send order confirmation email to their customers. Which API object and attribute should be used to retrieve the status of the API call?
- A. Result Object and EmailAddress
- B. ResultItem Object and RequestID
- C. ResultItem Object and OrderID
- D. Result Object and ConservationID
Answer: B
NEW QUESTION 63
NTO wants to exclude sending an email at send time to those with a record on the 'Exclude' Data Extension.
The primary key on this data extension is Subscriber Key. How would a developer write the Exclusion Script?
- A. Rowcount (LookupRows('Exclude',SubsciberKey,_SubscriberKey) >0
- B. Lookup ('Exclude','SubscriberKey', 'EmailAddress', emailddr_)
- C. Lookup ('Exclude','EmailAddress','SubscriberKey',SubscriberKey)
- D. Rowcount (LookupRows('Exclude','SubscriberKey,_SubscriberKey) >1
Answer: A
NEW QUESTION 64
A developer wants to create an HTML table where rows will alternate background colors between white and red. The developer does not know how many rows will be sent within each email, and decides to use a loop and assigns the RowCount() of the table rows to the variable @numerator. What is the recommended AMPscript logic to determine the background color of each table row within the loop?
- A. %%[IF @numerator/2 = 1 THEN SET @color = 'Red' ELSE SET @color = 'White' ENDIF]%%
- B. %%[IF SUBSTRING(DIVIDE(@numerator,2),1) = 1 THEN SET @color = 'Red' ELSE SET @color = 'White' ENDIF]%%
- C. %%[IF MOD(@numerator,2) = 1 THEN SET @color = 'Red' ELSE SET @color = 'White' ENDIF]%%
- D. %%[IF DIVIDE(@numerator,2) =1 THEN SET @color = 'Red' ELSE SET @color = 'White' ENDIF]%%
Answer: D
NEW QUESTION 65
Which SSJS library can be used in landing pages? Choose 1.
- A. Both
- B. Platform
- C. None
- D. Core
Answer: A
NEW QUESTION 66
What is the purpose of the IF statement below?
- A. To handle when there are multiple records in the data extension for the subscriber
- B. To handle when the subscriber is in a held status
- C. To handle when images are broken
- D. To handle when no row is returned by the LookupRows function
Answer: D
NEW QUESTION 67
Certification Aid wants to include SSJS in an email message. Which code block can be used for this? Choose 2.
- A. <script runat=server language=javascript></script>
- B. <script language=javascript></script>
- C. <script language=ssjs></script>
- D. <script runat=server></script>
Answer: A,D
NEW QUESTION 68
Northern Trail Outfitters uses a number to uniquely identify contacts across different marketing channels.
Which two actions should the developer take to ensure the contacts relate across channels in Marketing Cloud when working with the data model?
Choose 2 answers
- A. store the numeric unique identifier value as a Text data type In data extensions.
- B. Use a unique identifier spec fie to each channel and automatically connect then-..
- C. Create Attribute Groups linking the unique identifier to the Contact for each channel.
- D. Link the numeric field value to the Contact ID in Attribute Groups in Contact Builder.
Answer: A,D
NEW QUESTION 69
Certification Aid wants to import an encrypted CSV file from the Marketing Cloud Enhanced FTP server.
Which two File Transfer activities are needed to achieve this? Choose 2.
- A. To move the import file from the Enhanced FTP server to the Safehouse
- B. To decryptthe import file on the Enhanced FTP server.
- C. To decrypt the import file on the Safehouse.
- D. To move the import file from the Safehouse to Marketing Cloud.
Answer: C,D
NEW QUESTION 70
A developer wants to create a Synchronized Data Extension containing Lead data from Sales Cloud. They only want to include record which contain a phone number. Each of the following flied contains this information per these rules: -Phone is not black (Data Type = Phone) -PhoneExist is true (Data Type = Boolean) -ValidPhone is 'true' (Data Type = Formula(Boolean)) -ContactType equals 'Phone' (Data Type = Text). Which field could be used to select a subset of records in the synchronization configuration?
- A. ContactType
- B. ValidPhone
- C. Phone
- D. PhoneExists
Answer: C
NEW QUESTION 71
A developer wants to build an audience by identifying subscribers who opened a specific email. Which query should the developer use?
- A. SELECT * FROM _Open WHERE ListID = '1234'
- B. SELECT * FROM_Open WHERE JobID = "1234"
- C. SELECT SubscriberKey FROM _Open WHERE JobID = '1234'
- D. SELECT SubscriberID FROM _Open WHERE JobID = "1234"
Answer: C
NEW QUESTION 72
A developer wants to populate a data extension with the date of the most recent click for each subscriber.
Which query would accomplish this?
- A. SELECT c.SubscriberKey, c.eventDate FROM _Click c WHERE c.IsUnique = 1
- B. SELECT TOP 1 c.SubscriberKey, c.eventDateFROM _Click c ORDER BY c.eventDate DESC
- C. SELECT c.SubscriberKey, MIN (c.eventDate) AS eventDate FROM _Click c GROUP BY c.SubscriberKey
- D. SELECT c.SubscriberKey, MAX(c.eventDate) AS eventDate FROM _Click c GROUP BY c.SubscriberKey
Answer: D
NEW QUESTION 73
A developer identified duplicate contacts and wants to delete roughly 10 million subscribers using Contact Delete. How could the process be expedited?
- A. Change the Suppression value to a larger value
- B. Stop the current delete process and delete smaller groups
- C. Delete any unnecessary Sendable Data Extensions
- D. Manually delete subscribers in All Contacts
Answer: C
NEW QUESTION 74
* Certification Aid uses Marketing Cloud Connect and wants to create a lead capture form on a landing page. When a customer submits the form, a Lead record should be created in Salesforce. Which scripting language can be used for this? Choose 2.
- A. SSJS to create Salesforce record, AMPscript for form handling.
- B. AMPscript to create Salesforce record, SSJS for form handling.
- C. AMPscript for whole functionality.
- D. SSJS for whole functionality.
Answer: B,C
NEW QUESTION 75
Certification Aid created following AMPscript code: %%[ SET @var1 = 10 SET @var2 = 20 SET @var3 =
30 ]%% How can the three variables be summed up to evaluate to 60? Choose 1.
- A. SET @total = @var1 + @var2 + @var3
- B. SET @total = Add(@var1, @var2, @var3)
- C. SET @total = Sum(@var1, @var2, @var3)
- D. SET @total = Add(@var1, Add(@var2, @var3))
Answer: D
NEW QUESTION 76
Northern Trail Outfitters (NTO) uses a numeric identifier for Subscriber Key. Customer data is stored in a data extension with the Subscriber Key set as a Primary Key.
Which step is required for NTO when creating relationships for this data extension in Data Designer'
- A. Link the Contact ID to the Subscriber Key when creating the relationship
- B. Link the Contact Key to the Subscriber's email address when creating the relationship
- C. Use a one-to-one cardinality when creating the relationship
- D. Set Subscriber Key as a text data type before linking the data extension to Contact Key
Answer: A
NEW QUESTION 77
A developer is configuring a File Drop Automation and wants to use a Filename Pattern to allow for timestamps on the file. The file name will always start with the month and day (e.g. MAY15) the file is dropped onto the SFTP site.
Which two configurations should be used for the automation to successfully start? Choose 2 answers
- A. Ends With operator
- B. Begins With operator
- C. %%MMMMdd%%
- D. %%Month%%%%Day%%
Answer: B,D
NEW QUESTION 78
Which of the following statements are correct concerning Contacts and Subscribers? Choose 2.
- A. Each Contact is also a Subscriber.
- B. Each Subscriber is also a Contact.
- C. A Contact is subscribed to a specific channel.
- D. A Contact is subscribed to any channel.
Answer: B,D
NEW QUESTION 79
A developer wants to include a comment within an AMPscript code block for the benefit of other developers who will be reviewing the code.
Which syntax should the developer use?
- A. < !- This is a comment
- B. /" This is a comment */
- C. -- This is a comment
- D. // This is a comment
Answer: B
NEW QUESTION 80
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