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Salesforce Marketing-Cloud-Administrator certification exam is a challenging exam that requires a lot of preparation. However, passing Marketing-Cloud-Administrator exam can be a great career booster for individuals who want to work in the field of digital marketing. It demonstrates a high level of proficiency in Marketing Cloud and can help individuals stand out in a crowded job market.
NEW QUESTION # 10
Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM.
However, they only want tosync records they would be able to send to reducing the amount of data being brought over.
Which two filtering options could be used when configuring the Contact synced object?
Choose 2 answers
- A. Select all records which have opened an email in the past six months
- B. Select all records with an email address
- C. Select all records which are active in All Subscribers
- D. Select all records where HasOptedOutofEmail is FALSE
Answer: B,C
NEW QUESTION # 11
Northern Trail Outfitters' security team has password policies they want enforced within Marketing Cloud.
Which policies could the Marketing Cloud admin configure in Setup7
- A. Maximum Password Length, PasswordComplexity, Unique Password, Expiration Period
- B. Minimum Password Length, Use Strong Passphrases, Password History, Number of Security Questions
- C. Minimum Password Length, Use Strong Passphrases, Unique Password, Number of Security Questions
- D. Minimum Password Length, Password Complexity, Password History, Expiration Period
Answer: D
Explanation:
Explanation
Configure the business unit data retention setting to 12 months is the policy that the Marketing Cloud admin could configure in Setup. Business unit data retention setting is a setting that allows marketers to specify how long records in data extensions should be retained at the business unit level. By configuring the business unit data retention setting to 12 months, any inactive data that is older than 12 months will be automatically deleted from the data extensions in that business unit2
NEW QUESTION # 12
Which activity should be used for multivariate content testing within Journey Builder?
- A. Random Split
- B. Decision Split
- C. Engagement Split
- D. Content Split
Answer: A
NEW QUESTION # 13
Northern Trail Outfitters (NTO)hired a new Marketing Cloud admin, who was told all emails come from [email protected]. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
2 answers
- A. Upon receiving an email, all tracked links start with click.email.nto.com
- B. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors
- C. Users receive Marketing Cloud password reset emails from help@email nto.com
- D. Cloudpages personalized URLs are served from cloud.email.nto.com
Answer: A,D
Explanation:
To verify if a Sender Authentication Package (SAP) has been set up, check:
* Tracked Links Prefix: If all links in emails sent start with click.email.nto.com, it indicates that a SAP is configured for link rewriting to include the company's domain.
* CloudPages URL: Personalized URLs for CloudPages that use the domain cloud.email.nto.com also suggest that SAP is set up, ensuring that all customer-facing URLs reflect the organization's branding.
NEW QUESTION # 14
Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?
- A. Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
- B. Ask employees to use personal email addresses instead of corporate email addresses
- C. Ensure employees have opted in to the test email list or data extension
- D. Import employee email addresses into All Subscribers with an "Active status
Answer: A
Explanation:
Explanation
To address the issue of employees not receiving emails because the messages are being blocked by spam filters, the Marketing Cloud admin should provide the IT team a list of relevant IP addresses to whitelist in their spam filter. Whitelisting is a process that allows NTO to specify which IP addresses are trusted and can bypass the spam filter. By providing the IT team a list of relevant IP addresses, such as the ones used by Marketing Cloud to send emails, the admin can ensure that the emails from NTO will not be blocked or marked as spam by the employees' email servers. The other options are incorrect because:
Import employee email addresses into All Subscribers with an "Active" status. This option will not address the issue, as it only affects the subscription status of the employees in Marketing Cloud, not in their email servers. Importing employee email addresses into All Subscribers with an "Active" status means that NTO can send emails to those employees from Marketing Cloud, but it does not guarantee that the emails will be delivered or received by the employees' email servers.
Ensure employees have opted in to the test email list or data extension. This option will not address the issue, as it only affects the consent of the employees to receive emails from NTO, not their email servers. Ensuring employees have opted in to the test email list or data extension means that NTO has permission to send emails to those employees, but it does not guarantee that the emails will be delivered or received by the employees' email servers.
Ask employees to use personal email addresses instead of corporate email addresses. This option will not address the issue, as it only shifts the problem from one email server to another, not solving it.
Asking employees to use personal email addresses instead of corporate email addresses means that NTO will send emails to different email servers, but it does not guarantee that those email servers will not block or mark the emails as spam.
NEW QUESTION # 15
Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?
- A. Smart Capture
- B. Content Builder
- C. Profile Center
- D. Mobile Connect
Answer: A
Explanation:
Explanation
Smart Capture is the feature that should be used to create a survey form. Smart Capture is a feature that allows marketers to create and insert forms within landing pages or emails, such as surveys, polls, or feedback requests. Smart Capture can be customized with different fields, labels, buttons, and actions. Smart Capture can capture subscriber responses and store them in a data extension or update existing records in Marketing Cloud.
NEW QUESTION # 16
A Marketing Cloud admin has been asked to update their Marketing Cloud SFTP password Where in Setup could they accomplish this task?
- A. Data Management
- B. Feature Settings
- C. Company Settings
- D. Security
Answer: A
Explanation:
Explanation
Data Management is where in Setup they could accomplish this task. Data Management is a section in Setup that allows marketers to manage their data sources, imports, exports, and transfers in Marketing Cloud. Data Management includes a subsection called FTP Accounts, where marketers can create and manage their SFTP users and passwords for secure file transfers.
NEW QUESTION # 17
Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.
How could the admin receive a file of the bad data rows to confirm this theory?
- A. Move the File Transfer to its own automation and include a notification email address
- B. Update the Import definition to include a notification email address
- C. Move the Import definition to its own automation and include a notification email address
- D. Update the automation to include a notification email address for Runtime Errors
Answer: B
Explanation:
To confirm the theory that the CSV file has an invalid format causing the automation to fail, the Marketing Cloud admin should C. Update the Import definition to include a notification email address. This setting allows the admin to receive notifications and a file of bad data rows when the import process encounters issues, such as invalid data formats, helping to quickly identify and resolve the format errors.
NEW QUESTION # 18
A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:
- Customers contains information about subscribers including Email Address, First Name, Last name.
- Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a journey?
Choose 2 answers
- A. Link the Customers data extension to the data model using Customer ID
- B. Link the Customers data extension to the data model using Email Address
- C. Link the Orders data extension to the Customers data extension using a Many-to-Many relationship
- D. Link the Orders data extension to the Customers data extension using a One-to-Many relationship
Answer: A,D
Explanation:
Explanation
Linking the Customers data extension to the data model using Customer ID and linking the Orders data extension to the Customers data extension using a One-to-Many relationship are the best ways to configure Data Designer to allow this data to be used within a Journey. Customer ID is a unique identifier that can be used to link data extensions in Data Designer. A One-to-Many relationship means that one customer can have multiple orders, which reflects the data model scenario.
NEW QUESTION # 19
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers
- A. Marketing Cloud Regional or Local Administrator
- B. Marketing Cloud Channel Manager
- C. Marketing Cloud Administrator
- D. Marketing Cloud Email Marketing Manager
Answer: A,D
NEW QUESTION # 20
How are publication lists used in the Marketing Cloud?
- A. To allow subscribers to opt-down/out instead of unsubscribing from all.
- B. To manage subscribers in guided and triggered email sends.
- C. To build dynamic content rules by subscriber type.
- D. To send communication to all subscribers, regardless of opt -in status.
Answer: A
Explanation:
Explanation
Publication lists are used to allow subscribers to opt-down/out of specific types of communications instead of unsubscribing from all. This helps to retain subscribers and maintain their preferences1
NEW QUESTION # 21
A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.
Which two standard roles should be selected for the new user?
Choose 2 answers
- A. Marketing Cloud Administrator
- B. Administrator
- C. Marketing Cloud Security Administrator
- D. Data Manager
Answer: A,B
Explanation:
Explanation
Administrator and Marketing Cloud Administrator are two standard roles that should be selected for the new user. Administrator is a standard role that grants full access to all features and functions in Marketing Cloud, such as creating and managing users, roles, permissions, business units, and security settings. Marketing Cloud Administrator is a standard role that grants access to all features and functions in Marketing Cloud except for user management. By selecting both roles, the new user will have full administrator permissions in Marketing Cloud
NEW QUESTION # 22
A Marketing Cloud admin wants to create an SFTP User for the first time.
Which two considerations should be taken when configuring an SFTP User7 Choose 2 answers
- A. Minimum password length is 12 characters.
- B. Once created, the user will need to be activated in order to use the SFTP.
- C. By default, the username is the MID for the current Marketing Cloud MID.
- D. By default, the password will be the password of the logged-in user.
Answer: A,B
Explanation:
When configuring an SFTP user in Marketing Cloud, the following considerations should be taken into account:
* B. Minimum password length is 12 characters: Ensuring password security, Marketing Cloud requires SFTP passwords to have a minimum length of 12 characters.
* D. Once created, the user will need to be activated in order to use the SFTP: After the SFTP user account is created, it must be activated by the admin before it can be used for file transfers.
NEW QUESTION # 23
Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?
- A. Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
- B. Ask employees to use personal email addresses instead of corporate email addresses
- C. Ensure employees have opted in to the test email list or data extension
- D. Import employee email addresses into All Subscribers with an "Active status
Answer: A
Explanation:
Explanation
To address the issue of employees not receiving emails because the messages are being blocked by spam filters, the Marketing Cloud admin should provide the IT team a list of relevant IP addresses to whitelist in their spam filter. Whitelisting is a process that allows NTO to specify which IP addresses are trusted and can bypass the spam filter. By providing the IT team a list of relevant IP addresses, such as the ones used by Marketing Cloud to send emails, the admin can ensure that the emails from NTO will not be blocked or marked as spam by the employees' email servers. The other options are incorrect because:
* Import employee email addresses into All Subscribers with an "Active" status. This option will not address the issue, as it only affects the subscription status of the employees in Marketing Cloud, not in their email servers. Importing employee email addresses into All Subscribers with an "Active" status means that NTO can send emails to those employees from Marketing Cloud, but it does not guarantee that the emails will be delivered or received by the employees' email servers.
* Ensure employees have opted in to the test email list or data extension. This option will not address the issue, as it only affects the consent of the employees to receive emails from NTO, not their email servers. Ensuring employees have opted in to the test email list or data extension means that NTO has permission to send emails to those employees, but it does not guarantee that the emails will be delivered or received by the employees' email servers.
* Ask employees to use personal email addresses instead of corporate email addresses. This option will
* not address the issue, as it only shifts the problem from one email server to another, not solving it.
Asking employees to use personal email addresses instead of corporate email addresses means that NTO will send emails to different email servers, but it does not guarantee that those email servers will not block or mark the emails as spam.
NEW QUESTION # 24
Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?
- A. Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
- B. Ask employees to use personal email addresses instead of corporate email addresses
- C. Ensure employees have opted in to the test email list or data extension
- D. Import employee email addresses into All Subscribers with an "Active status
Answer: A
Explanation:
To address the issue of Northern Trail Outfitters' employees not receiving emails due to spam filters, the Marketing Cloud admin should provide the IT team with a list of relevant IP addresses to whitelist in their spam filters. This action will help ensure that emails sent from Marketing Cloud do not get blocked by the company's email security systems, thereby improving deliverability and ensuring that internal communications reach their intended recipients.
NEW QUESTION # 25
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers
- A. Ages in Household
- B. Lifetime Purchase Value
- C. Last Purchase Date
- D. Proximity to Store
- E. Conversion Rate
Answer: B,C,E
Explanation:
Explanation
Lifetime Purchase Value, Conversion Rate, and Last Purchase Date are three criteria that the customer should use to create an audience for this campaign. These criteria help to identify the highest-value outdoor sports customers who are most likely to respond to the product discount
NEW QUESTION # 26
A Contact Delete request has been processed for subscribers who have been sent to previously in a Northern Trail Outfitters account, the action did NOT target all contacts in their account and significant number of contacts which have been sent to remain, Which two data would still exist in the account? Choose 2 answers
- A. Contact data in non-sendable extensions
- B. Contact-specific data at the job level
- C. Contact data in sendable data extensions
- D. General tracking data at the job level
Answer: A,D
Explanation:
Explanation
When a Contact Delete request is processed, the contact data in sendable data extensions and the contact-specific data at the job level are deleted. However, the contact data in non-sendable data extensions and the general tracking data at the job level are retained
NEW QUESTION # 27
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