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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What does ROI analysis measure?

A) The cost savings achieved through a promotion.
B) The total sales volume generated by a promotion.
C) The percentage increase in customer satisfaction after a promotion.
D) The financial return of a promotion by comparing incremental revenue to the investment made.

2. Define Loyalty Card Data.

A) Aggregated sales data from multiple retailers, used to analyze market trends and competitive performance.
B) Data collected from a panel of households, used to understand shopper demographics and long-term purchasing trends.
C) Data collected directly from a retailer's point-of-sale system, providing insights into what products are sold and when.
D) Data derived from retailers tracking individual household purchases to analyze shopping habits and preferences.

3. What does household penetration measure?

A) The percentage of households purchasing a product within a specified period.
B) The number of new products introduced into a market within a year.
C) The average frequency of purchases made by households in a market.
D) The total revenue generated by a product in a market.

4. Which of the following is a key benefit of using POS, loyalty, and market data in supply chain management?

A) Improves forecast accuracy and reduces stockouts
B) Reduces the need for monitoring supply chain KPIs
C) Eliminates the need for supplier collaboration
D) Ensures all SKUs are kept in stock at all times

5. Which feature of Excel's Data Analysis Toolpak is used to forecast sales based on variables like price, promotion, or seasonality?

A) K-Means clustering
B) Regression analysis
C) Moving averages
D) Exponential smoothing

Solutions: