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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. The simplest form of regression analysis is _____, where the relationship between variables is modeled as a straight line.

A) Decision Tree Regression
B) Polynomial Regression
C) Quantile Regression
D) Linear Regression

2. A successful promotion strategy considers which key metrics to fully understand performance success?

A) Internal Profit Data
B) Shopper Metrics (trips and baskets)
C) Internal POS Data
D) Syndicated POS Data

3. Which phase of analytics uses past data and models to estimate what's likely to happen next?

A) Predictive
B) Prescriptive
C) Descriptive
D) Generative

4. Using the chart, what is the most complete insight for Mid-Mart regarding the Snack Category?

A) The Snack Category is 5.0 points behind the Total Store.
B) The Snack Category is 5.0 points behind the Total Store driven by the AO Grocery Channel and represents a $10,000 opportunity.
C) The Snack Category is 5.0 points behind the Total Store driven by the Club Channel and represents a
$10,000 opportunity.
D) The Snack Category is 5.0 points behind the Total Store and represents a $10,000 opportunity.

5. What is the benefit of tracking SOW for a Retailer in a particular category?

A) SOW concentrates on the spending habits of Shoppers who already buy that category in the marketplace with the goal of securing a larger portion of their budget.
B) SOW concentrates on the spending habits of all Shoppers who haven't bought from the Retailer with the goal of securing a larger portion of their budget.
C) SOW concentrates on the spending habits of Shoppers who already buy from the Retailer with the goal of securing a larger portion of their budget.
D) SOW concentrates on the spending habits of all Shoppers in the marketplace with the goal of securing a larger portion of their budget.

Solutions: