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IBM M2090-618 Exam Syllabus Topics:

IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

1. Which pain point can IBM Midmarket solutions help overcome?

A) The customer needs to implement and manage group HR policy across multiple companies
B) The customer has difficulty managing patient records and archiving historical data
C) The customer needs an analytic solution that communicates information across the enterprise
D) The customer is struggling with complex territory to account alignment processes

2. What are the 3 (three) key messages for IBM Cognos Express in the Business Analytics Midmarket?

A) Easy to Use. Easy to Deploy. Easy to Buy
B) Easy to Deploy. Easy to Start. Easy to Use
C) Easy to Buy. Easy to install. Easy to Deploy
D) Easy to Install. Easy to Use. Easy to Buy

3. Within IBM we use BANT to qualify an opportunity. What does BANT stand for?

A) Budget. Acceptance. Necessity. Tactics
B) Budget, Access. Need, Timeline
C) Budget. Affordability, Need. Thought Leadership
D) Budget. Authority, Need. Timeline

4. How could you neutralize the objection "We need to have a data warehouse first before we embark on our Business Intelligence strategy"?

A) If the prospect has only a single other security source, then for small numbers of users it is not difficult to load CAM with the information. Active Directory is the Microsoft standard and will be prevalent in the majority of midsize companies
B) Why wait? Use the embedded OLAP server and ETL capabilities to get started today.
C) If the prospect has only a few OLAP cubes, there is a reasonable case to be made to migrate to ICAS (IBM Cognos TM1) as it is a highly rated OLAP server. If they have many heterogeneous OLAP sources, the enterprise solution may be a better fit
D) The 64 bit requirement is for the server, not end-users. You will be delighted by the cost/performance metrics of 64 bit machines. RAM is not expensive and 64 bit machines make great use of it.

5. Which entitlement type does a user need to receive a personalized report from IBM Cognos Express?

A) IBM Cognos Express Consumer User
B) IBM Cognos Express Performance Management User
C) No entitlement is required
D) IBM Cognos Express Recipient User

Solutions: