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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Marketing Cloud Core Concepts | - Customer engagement fundamentals
|
| Tracking, Reporting, and Optimization | - Optimization practices
|
| Automation and Journey Orchestration | - Journey Builder
|
| Email Marketing and Content Creation | - Email Studio capabilities
|
| Data Management and Integration | - Data Extensions and Contact Builder
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud.
They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?
- A. Suppression List
- B. Auto-suppression List
- C. Exclusion Script
- D. Exclusion List
Correct Answer: B 🗳️
Explanation: Only visible for DumpsQuestion members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) is saving each Email Address in its Send Log which is quickly increasing in size. NTO ' s marketers want to pull data from the Send Log for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email.
Which design should the consultant recommend to perform their analysis?
- A. Set up and pull data from Sent and Subscriber Data Views.
- B. Set up and pull data from a SendLog Data Extension.
- C. Filter data using a Filter Activity on the Sendable Data Extension.
- D. Set up and pull data from Tracking Extracts in Automation Studio.
Correct Answer: B 🗳️
Explanation: Only visible for DumpsQuestion members. You can sign-up / login (it's free).
Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their Brazil, Mexico, and Chilean subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.
What functionality would tie to additional long code implementation?
- A. Do they need to have independent reporting on SMS sends by country?
- B. Do they need to support inbound messages in each country?
- C. Do they need to support different From Names by country?
- D. Do they need to support UTF-8 characters in their SMS?
Correct Answer: B 🗳️
Explanation: Only visible for DumpsQuestion members. You can sign-up / login (it's free).
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
What method should be suggested in this scenario?
- A. Platform Events API
- B. Data Retrieves on the Send Object
- C. Event Notification Service
- D. Data View Export with every send
Correct Answer: C 🗳️
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Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minute. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled send.
What should be recommended?
- A. Recreate this external web form inside Marketing Cloud.
- B. Perform a daily bulk export to SFTP for import via Automation.
- C. Push each new record into Marketing Cloud via Platform Event API on form submit.
- D. Create this as a Journey Data Source via Journey Builder.
Correct Answer: B 🗳️
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