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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Event Management and Budgeting | 15% | - Set up and manage events/webinars - Track marketing budgets and expenses - Manage media plans and rate cards |
| Analytics, Reporting and Integration | 10% | - Analyze campaign performance - Generate marketing reports and dashboards - Integrate with Dynamics CRM |
| Create and Execute Marketing Campaigns | 25% | - Automate workflows and customer journeys - Manage email marketing and templates - Design multi-channel campaigns |
| Configure and Manage Core Dynamics Marketing | 25% | - User roles and security - System navigation and settings - Marketing calendar and workspace |
| Manage Marketing Contacts, Leads and Segments | 25% | - Build static and dynamic segments - Create and manage contacts and leads - Lead scoring and qualification |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. You are creating a commercial email marketing message.
What must be present in the message body before you can send the message?
A) Subscription Center plug-in
B) landing page link
C) view as Web Page plug-in
D) Forward to a Friend plug-in
2. Your company wants to automatically post information about a new product to the company Facebook account 7.14, and 30 days after launching the related marketing campaign.
What can you use to achieve this goal in Microsoft Dynamics Marketing?
A) Scheduler activity
B) task
C) social media activity
D) post
3. You create a budget workbook in Microsoft Dynamics Marketing.
Microsoft Dynamics Marketing displays other budget workbooks to your coworker but does not display the new workbook.
You need to ensure that your coworker can open the new budget workbook but not modify the workbook content.
What should you do?
A) Add your coworker to the budget workbook contacts.
B) Share the budget workbook with your coworker.
C) Grant View permissions for each budget worksheet in the budget workbook to your coworker.
D) Grant View permissions for the budget workbook to your coworker.
4. You enable automatic lead assignment for a marketing campaign.
When does Microsoft Dynamics Marketing evaluate the lead assignment rules?
A) When any of the fields used in a lead assignment rule are updated.
B) When a lead that has an empty Assigned To field is created.
C) When a lead is saved after the Assigned To value has been cleared.
D) Every time a lead is created.
5. You create an event in Microsoft Dynamics Marketing.
Which date range specifies the period during which contacts can register for the event?
A) event start and end dates
B) registration start and end dates
C) exhibit start and end dates
D) item start and end dates
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: A |




