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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Lead Management and Scoring | - Lead lifecycle management - Lead scoring and qualification |
| Topic 2: Email Marketing and Campaign Management | - Designing and sending marketing emails - Campaign setup and execution |
| Topic 3: Analytics and Reporting | - Reporting and dashboards - Marketing performance tracking |
| Topic 4: Marketing Fundamentals in Microsoft Dynamics Marketing | - Overview of Dynamics Marketing capabilities - Core marketing concepts and terminology |
| Topic 5: Segmentation and List Management | - Audience segmentation strategies - Creating and managing marketing lists |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. You plan to buy advertising from the manager of a radio station that is owned by Fabrikam, Inc.
How should you set up the relevant entities in Microsoft Dynamics Marketing?
A) Create a Vendor company record for Fabrikam, Inc. Create a Media Outlet record for the radio station. Add Fabrikam, Inc. in the Companies section of the form.
B) Create a Vendor contact record for the station manager. Create a Media Outlet record for Fabrikam, Inc. Add the station manager in the Contacts section of the form.
C) Create a Vendor company record for Fabrikam, Inc. Create a Media Outlet record for the radio station. Enter Fabrikam, Inc. in the Company field.
D) Create a Vendor contact record for the station manager. Create a Media Outlet record for the radio station. Add the station manager in the Contacts section of the form.
2. A contact can no longer attend an event for which she has confirmed registration. How should you remove the contact from the event?
A) Delete the contact's event registration record.
B) Cancel the contact's event response record.
C) Delete the contact's event response record.
D) Cancel the contact's event registration record.
3. What are two groups that contacts can belong to in Microsoft Dynamics Marketing? Each correct answer presents a complete solution.
A) Visitor
B) Staff
C) Lead
D) Vendor
4. Which two assets can users mark up in Microsoft Dynamics Marketing? Each correct
answer presents a complete solution.
A) videos
B) advertisements
C) webpages
D) components
5. You create an approval request from a template.
What happens to the approval request status after all the approvers respond to the request?
A) It changes to Reviewed by All.
B) it remains the same until manually updated by the requester.
C) It changes to Completed
D) It changes to In Process unless an approver previously set the status.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: D | Question # 3 Answer: B,C | Question # 4 Answer: B,D | Question # 5 Answer: C |




