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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Lead Management and Scoring | - Lead lifecycle management - Lead scoring and qualification |
| Topic 2: Email Marketing and Campaign Management | - Designing and sending marketing emails - Campaign setup and execution |
| Topic 3: Analytics and Reporting | - Reporting and dashboards - Marketing performance tracking |
| Topic 4: Marketing Fundamentals in Microsoft Dynamics Marketing | - Overview of Dynamics Marketing capabilities - Core marketing concepts and terminology |
| Topic 5: Segmentation and List Management | - Audience segmentation strategies - Creating and managing marketing lists |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
You plan to buy advertising from the manager of a radio station that is owned by Fabrikam, Inc.
How should you set up the relevant entities in Microsoft Dynamics Marketing?
- A. Create a Vendor company record for Fabrikam, Inc. Create a Media Outlet record for the radio station. Add Fabrikam, Inc. in the Companies section of the form.
- B. Create a Vendor contact record for the station manager. Create a Media Outlet record for Fabrikam, Inc. Add the station manager in the Contacts section of the form.
- C. Create a Vendor company record for Fabrikam, Inc. Create a Media Outlet record for the radio station. Enter Fabrikam, Inc. in the Company field.
- D. Create a Vendor contact record for the station manager. Create a Media Outlet record for the radio station. Add the station manager in the Contacts section of the form.
Correct Answer: C 🗳️
A contact can no longer attend an event for which she has confirmed registration. How should you remove the contact from the event?
- A. Delete the contact's event registration record.
- B. Cancel the contact's event response record.
- C. Delete the contact's event response record.
- D. Cancel the contact's event registration record.
Correct Answer: D 🗳️
What are two groups that contacts can belong to in Microsoft Dynamics Marketing? Each correct answer presents a complete solution.
- A. Visitor
- B. Staff
- C. Lead
- D. Vendor
Correct Answer: B,C 🗳️
Which two assets can users mark up in Microsoft Dynamics Marketing? Each correct
answer presents a complete solution.
- A. videos
- B. advertisements
- C. webpages
- D. components
Correct Answer: B,D 🗳️
You create an approval request from a template.
What happens to the approval request status after all the approvers respond to the request?
- A. It changes to Reviewed by All.
- B. it remains the same until manually updated by the requester.
- C. It changes to Completed
- D. It changes to In Process unless an approver previously set the status.
Correct Answer: C 🗳️
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