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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect. Which configuration should be utilized for the API user created in Marketing Cloud?

A) API User checkbox is selected; Administrator & Marketing Cloud Administrator roles are applied.
B) API User checkbox is deselected; all available roles are assigned to user.
C) API User checkbox is selected; no roles are assigned to user.
D) API User checkbox is deselected; Marketing Cloud Viewer role is applied.

2. A consultant is designing a send logging strategy for regulatory reporting. The business needs to retain historical evidence of every email sent without affecting production send performance unnecessarily. Which recommendation is most appropriate?

A) Copy tracking data manually after every campaign.
B) Replace tracking extracts with Publication Lists.
C) Enable send logging only when troubleshooting.
D) Configure Send Logging with an appropriately designed Data Extension and retention strategy.

3. Northern Trail Outfitters is sending Salesforce Triggered Sends using Marketing Cloud Connect.
The sends have a status of failed. What should the consultant do to diagnose the issue?

A) Manually clear the OAuth token to refresh the connection.
B) Ensure the System User is assigned the Standard User Profile.
C) Review Apex Jobs within Setup in Sales Cloud.
D) Change the connection option to Scope by User.

4. Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and Journeys in each environment prior to launching in production. Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?

A) Deployment Manager
B) Ant Migration Tool
C) Change Sets
D) Configuration Manager

5. A financial services company maintains subscriber consent separately for Email, SMS, and Push notifications. Customers may opt out of one communication channel while remaining subscribed to others. Which data model provides the greatest flexibility for managing channel-specific consent?

A) Maintain individual consent records for each communication channel.
B) Create separate Boolean fields within a Contact Data Extension.
C) Use Publication Lists exclusively for every communication channel.
D) Store every consent value in Subscriber Attributes.

Solutions: