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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. Which is the FIRST step to take when a CEO wants an expert to develop a training program for managers in effective communication?

A) Research current information and resources available for managers.
B) Clarify the program goals and develop a communication strategy.
C) Draft a training outline/course plan for effective communication.
D) Film the CEO delivering an all-staff message about the new management training.

2. What is the MOST important factor that a communication leader should consider when deciding whether to engage stakeholders on a contentious societal issue?

A) Timing of a response
B) Using appropriate channels
C) Alignment with business goals
D) Consistency with company values

3. A mid-size organization of about 10,000 employees is looking to revamp how they conduct internal communication. The employees are spread out in many different cities and approximately 70% of them do not work at a desk with a computer. Which of the following would NOT be recommended as an initial step to take in developing a business case proposing a new direction for internal communication?

A) Define the differences among employees when it comes to demographics, communication preferences, technology, and work environment.
B) Have a series of one-on-one conversations with other communication executives in companies of similar size and challenges.
C) Evaluate the latest tools and technologies available to support internal communication.
D) Conduct internal focus groups and/or surveys with employees to understand their challenges and preferences for receiving and responding to company information.

4. A communication manager works in an external stakeholder relations position. A business executive must deliver difficult news to a variety of stakeholders, industries, and association representatives. It is expected that the organization's changes will cause much dismay, but the communication manager believes there is an opportunity to engage external stakeholders in order to effectively influence opinion. The BEST way to deliver bad news to the stakeholders includes:

A) conducting quarterly surveys to monitor their opinions.
B) holding face-to-face meetings to create open conversation.
C) writing position papers to justify the changes.
D) providing weekly statements to explain why the changes are necessary.

5. In defining the goals component of a communication plan, a communication manager should:

A) evaluate a wide range of communication channels that will reach the target audiences.
B) request clarification from senior management regarding the resources available to implement the plan.
C) determine which goals can be tracked on a continuous basis.
D) decide what the target audiences should do as a result of implementation of the communication plan.

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