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GCCC Strategic Communication Management Professional Sample Questions:

1. At a recent seminar, an executive of a high-profile social media company gave a persuasive presentation about the future of their social media app for business use. The data included were: it reaches 41% of all 18- to 34-year-olds on any given day; with a geographic filter applied, it is typically seen by 40-60% of daily users within the national audience; 58% of college students would likely purchase a brand's product or service if they saw a coupon on the app; brands are charged an average of $75,000 a day to advertise on it. The organization's products and services are designed to serve the needs of the 40- to 60-year-old segment of the market. The marketing department has already allocated their budget for the year to other channels. The CEO wants to adopt this new technology. What is the BEST way to counsel the CEO?

A) Counsel the CEO that the budget is already allocated for the year and the app cannot be implemented this year.
B) Reallocate budget to accommodate piloting the social media app, then give the executive team a leading business publication featuring new media case studies so they can learn how other businesses are making use of new media.
C) Advise that the social media app is not a good fit and it will not deliver a good return on investment (ROI) for the company.
D) Revisit the communication plan with the aim of finding opportunities to start implementing activity on the social media app as soon as possible and educate the organization on the strategic application of new media to reach a wider audience.

2. An organization begins to receive inquiries or notifications from a variety of sources, internally and externally, about a statement one of its executives made at an industry-speaking event regarding a prospective merger. The statement was misleading, incorrect, and risks the organization's reputation with the public, various external stakeholders, and politicians. Further, the statement causes an immediate crisis. The communication manager persuades management to:

A) Engage politicians with face-to-face meetings to explain the misunderstanding.
B) Ensure that the counsel/legal department is involved in crafting and reviewing the organization's response.
C) Immediately terminate the executive for placing the organization at risk.
D) Have the executive publicly apologize and retract the statement.

3. Which of the following is traditionally developed during an organization's strategic planning process?

A) Mission, goals, objectives, strategies, and tactics
B) Product, packaging, placement, variety, and price
C) Programs, markets, targets, products, and features
D) Values, purpose, priorities, systems, and tasks

4. Benchmarking is a critical element of communication research because it:

A) can take the place of primary research methods.
B) contributes to the improvement of communication effectiveness by identifying best practices.
C) identifies communication practices that can be easily introduced into the organization with minimal modification.
D) can drive the adoption of new approaches by showing what best-in-class organizations are doing.

5. Which of the following competencies should a communication professional, engaged in strategic communication management, develop FIRST to ensure they add value to an organization?

A) Leadership development
B) Business and financial acumen
C) Change communication
D) Strategic advisory skills

Solutions: