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Google Display Exam Practice Test Sample Questions:
1. You are using YouTube Insights to review how well your videos have been performing. One of the metrics you are reviewing is called "below the line" for your video. What does the below the line metric tell you about your video?
A) Below the line lets you see what mouse activity a user is doing while your video is playing (such as scrolling or navigating to other videos).
B) Below the line indicates that users did not like this portion of the video as much as the rest of the video on average.
C) Below the line lets you see data for either an individual video or aggregated data for all the videos uploaded by a particular user.
D) Below the line indicates that users liked this portion of the video more than the rest of the video on average.
2. According to Google advertisers in the Google Content Network, you should use display ads rather than text ads whenever possible. Which one of the following reason is the most compelling reason why display ads are likely to perform better than text ads in the Google Content Network?
A) Text ads aren't allowed in the Google Content Network.
B) Display ads are more attractive than text ads.
C) Display ads are larger and can contain more information.
D) Users' activities are different in Search than in the Google Content Network.
3. Amy is managing a Google AdWords campaign for her company. Her manager has asked Amy to create a performance report for the overall campaign performance. What steps will Amy take to generate this performance report?
A) Amy will click Campaigns, then Reports, then Create New Report for All Campaigns, and then she'll select the Campaign Performance option.
B) Amy will click Reporting, then Reports, then Create New Report, and then she'll select the Campaign Performance option.
C) Amy will click Opportunities, then Keywords, then Create New Report, and then she'll select the Campaign Performance option.
D) Amy will click Campaigns, then Reports, then Create New Report, and then she'll select the Campaign Performance option.
4. Which bidding strategy will you use if you are focused on building awareness of a product or brand on the Google Display Network?
A) Automatic CPC bidding
B) CPA bidding
C) CPM bidding
D) Manual CPC bidding
5. You created a display ad to promote your brand. You want to measure the impact of your display ads. Which of the following actions can you perform to accomplish the task?
Each correct answer represents a complete solution. Choose all that apply.
A) Track Website traffic trends
B) Compare costs to leads
C) Lookat mouseover and interaction rate
D) Use conversion tracking
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: D | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: A,C,D |




