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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You are a consultant for the HKU Company and you're helping them brand their online presence. You've worked with the company to create a video ad about their products. You've recommended that they participate in the Google Network. Beth, your client, asks how the placement tool, which you've recommended, will help them with their branding. What is a placement tool and how will it help the HKU Company?

A) The placement tool allows to choose where the video ads will be placed on the partner's we bsites.
B) The placement tool will automate the placement of the video ad throughout the Google Net work.
C) The placement tool will help the HKU Company determine which partners in the Google Network don't accept non-text ads and filter out these partners from their placement choices.
D) The placement tool allows to edit the ads offline, make changes, propose changes, and add comments before the changes are uploaded and placed into the Google Network.

2. Gary is managing many different Google AdWords accounts for his clients. How many AdWords accounts can be associated with a Google Account login?

A) 1
B) 10
C) Unlimited
D) 100

3. Which of the following is the default setting for the Keywords?

A) Negative match
B) Exact match
C) Phrase match
D) Broad match

4. Terri has created a website for her web design business. Through her SEO efforts and good web content, her site has reached the top position in Google's organic search results for certain keywords. On her site, she has added the phrase 'Recommended by Google' in the header. She does not, however, use this phrase in her Google AdWords ads. Is this a problem according to Google AdWords policies?

A) Yes, Terri must add this phrase to her Google AdWords advertisements too.
B) Yes, Google doesn't allow ads or sites to add such language that may mislead readers to believe her site is directly affiliated with Google.
C) No, Terri's site is recommended by Google as she's on the top, in search results on certain keywords.
D) No, Terri can add this info to her site as long as she doesn't put this phrase in her Google AdWords advertisements.

5. John has started a new business that sells bumper stickers online. His primary advertising focus is branding his business name, and getting as much exposure as possible on the Internet. John has hired you to help him manage his Google advertising. Based on what you know so far, what approach would you recommend to John?

A) SEM based on web content
B) PPC models
C) SEO for good web content
D) CPM models

Solutions: