2021 Valid C_C4H260_01 Real Exam Questions (Updated) 100% Dumps & Practice Exam
[UPDATED 2021] SAP C_C4H260_01 Questions Prepare with Free Demo of PDF
NEW QUESTION 30
You have prepared an analytical report using the Design Studio application in SAP Marketing Cloud. How can you provide this analytical report to another user? Note: There are 2 correct Answers to this question.
- A. Mark the analytical query as a favorite using the Favorite functionality.
- B. Download the report results using the Export to Microsoft Excel functionality.
- C. Save the analytical report as a tile using the Save as Tile functionality.
- D. Send the link to the analytical report using the Send E-mail functionality.
Answer: C,D
NEW QUESTION 31
Which of the following are communication prerequisites for integrating SAP Marketing Cloud with public APIs? Note: There are 3 correct answer: to this question.
- A. Create a communication arrangement.
- B. Activate the scenario to enable communication.
- C. Assign a communication system to the communication scenario.
- D. Assign communication users to the communication system.
- E. Create a communication system.
Answer: A,C,E
NEW QUESTION 32
How does SAP Marketing Cloud support services with long term agreements? Note: There are 2 correct Answers to this question.
- A. By triggering up-selling to higher valued product bundles
- B. By grouping marketing objects, such as programs and campaigns
- C. By running campaigns to prolong contracts
- D. By allocating budget for marketing activities and plan budgets
Answer: C,D
NEW QUESTION 33
You are implementing SAP Marketing Cloud and want to integrate with another system. What is the recommended standard data load sequence to avoid data inconsistencies?
- A. 1. Interaction Contacts 2. Marketing Permissions 3. Interactions 4. Products - Product Category 5.
Marketing Subscriptions - B. 1. Interactions 2. Interaction Contacts 3. Marketing Subscriptions 4. Marketing Permissions 5.
Products - Product Category - C. 1. Marketing Permissions 2. Marketing Subscriptions 3. Interaction Contacts
4. Products - Product Category 5. Interactions - D. 1. Interaction Contacts 2. Marketing Permissions 3. Marketing Subscriptions 4. Products - Product Category 5. Interactions
Answer: A
NEW QUESTION 34
Which of the following business objects can be used to activate the approval process? Note: There are 3 correct Answers to this question.
- A. Target group
- B. E-mail template
- C. Segmentation models
- D. Campaign
- E. Marketing plan
Answer: B,D,E
NEW QUESTION 35
When it comes to best practices and how to configure your data sources, what needs to be considered with regard to interactions? Note: There are 2 correct Answers to this question.
- A. Load interactions before creating the respective contacts.
- B. Use the same interaction types for the same events.
- C. Use standard interaction types where possible.
- D. Load master data and transactional data in one package for a given API.
Answer: A,D
NEW QUESTION 36
You can perform extensibility on SAP Marketing Cloud with the help of the following activities: Export standard or custom business object tables to an SAP HANA system. Export an existing graphical calculation view along with the associated views and tables. Import the calculation views that are modeled in an SAP HANA system. Which app can you use to do these activities?
- A. User Interface Adaptation app
- B. Add Custom View app
- C. Custom Fields and Logic app
- D. Custom CDS Views app
Answer: C
NEW QUESTION 37
Your customer is a manufacturer that currently executes campaigns for both B2B and B2C contacts.
Which system flags store the business relationships of these contacts? Note: There are 2 correct Answers to this question.
- A. IsContact
- B. IsConsumer
- C. SAPCRMBusinessPartnerId
- D. SAPERPAccountId
Answer: A,B
NEW QUESTION 38
You are using the A/B testing feature of campaign management to maximize the efficiency of your e- mail campaigns. Which determination methods for identifying the winner email are supported in SAP Marketing Cloud? Note: There are 2 correct Answers to this question.
- A. Rate of Opened Messages
- B. Unique Click Through Rate
- C. Sent Messages
- D. Hard Bounces
Answer: A,C
NEW QUESTION 39
You have used A/B testing to find out which e-mail message is the most efficient for your campaign. You now want to run a test where some members do not receive any content at all. Therefore, you want to use a control group. What are the steps required to execute the A/B testing using a control group?
- A. Control group Email template Campaign Load data in target group
- B. Control group Target group Email template Campaign
- C. Control group Recalculate Segments Email template Campaign
- D. Control group Email template Marketing approval Campaign
Answer: A
NEW QUESTION 40
Which term describes a campaign that uses e-mail and external platforms such as Data Management Platform (DMP)?
- A. External Campaign
- B. Multichannel Campaign
- C. Trigger-based Campaign
- D. E-mail Campaign
Answer: B
NEW QUESTION 41
You want to create a custom business object and there are three options to load data into it. What UI can you use to show the custom business object's data fields?
- A. Corporate account list
- B. Segmentation models
- C. Contact list
- D. Contact profile
Answer: B
NEW QUESTION 42
You want to integrate SAP Marketing Cloud and SAP Analytics Cloud using single sign-on. What is the Business Role in SAP Analytics cloud that you need to perform this task?
- A. System Owner
- B. BI Admin
- C. Application Creator
- D. System Administrator
Answer: D
NEW QUESTION 43
According to SAP best practice, what should you do before and while deciding the data sources for your SAP Marketing Cloud solution? Note: There are 3 correct Answers to this question.
- A. Define marketing approvals.
- B. Draw an overview picture of your system landscape.
- C. Define origins and a matching strategy.
- D. Define the campaign templates.
- E. Decide which APIs will be used and when.
Answer: A,B,D
NEW QUESTION 44
You want to implement Product Recommendations and you need to simulate the results before the e- mail with recommendations is sent. In which of the following apps can you preview the result of your new or updated configuration? Note: There are 2 correct Answers to this question.
- A. Manage Recommendations
- B. Recommendation Models
- C. Recommendations Model Types
- D. Recommendations Scenarios
Answer: B,D
NEW QUESTION 45
Your customer has added new interests directly in the production environment that were not configured in the test environment. What other applications can be configured directly in the production environment? Note: There are 2 correct Answers to this question.
- A. Manage your Solution
- B. Marketing Extensibility
- C. Map Free Texts
- D. Marketing Application Jobs
Answer: B,D
NEW QUESTION 46
You want to restrict users from accessing customer data based on the customer country. The attributes required are in the interaction contact data source. Where can you add the filter?
- A. Segmentation objects and attributes
- B. Key mapping of segmentation objects
- C. Segmentation profiles
- D. Data sources
Answer: C
NEW QUESTION 47
You have defined several marketing areas for campaign execution in your SAP Marketing Cloud system.
What steps do you have to execute to send birthday e-mails to all contacts across those marketing areas?
- A. Create Target Groups, Campaign templates, and Content templates by marketing area.
- B. Create Target Groups, Campaigns, and Content by marketing area.
- C. Create Target Groups, Campaigns, and Content by marketing area and communication category.
- D. Create one Target Group, Campaign, and Content for all marketing areas.
Answer: C
NEW QUESTION 48
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SAP C_C4H260_01 Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Lead- and Account-Based Marketing < 8% | Describe Contac to Lead-Opportunity process. Explain the Account Based marketing process as well as the process of defining a new lead stage. Set up data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. |
| Dynamic Customer Profiling > 12% | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record and Score Builder capabilities. |
| Marketing Planning and Performance < 8% | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. |
| Business Administration 8% - 12% | Setup Marketing Permissions Checks and configure workflows for business objects. Explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs. |
| Commerce Marketing < 8% | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. |
| Extensibility > 12% | Explain varous extensibility options and ways to implement them |
| Campaign and Journey Orchestration > 12% | Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content and landing pages as well as the options available for executing campaigns. |
| Segmentation 8% - 12% | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. |
C_C4H260_01 Exam Certification Details:
| Level: | Associate |
| Languages: | English |
| Sample Questions: | SAP C_C4H260_01 Exam Sample Question |
| Duration: | 180 mins |
| Cut Score: | 59% |
SAP C_C4H260_01 Exam Description:
The "'SAP Marketing Cloud (2002) Implementation" certification exam verifies that the candidate has the fundamental and core knowledge required for the technology consultant profile. This certificate proves that the candidate has an overall understanding and can implement the knowledge practically in projects to contribute to the success of the planning and implementation phases in a mentored role. Previous project experience is not necessarily a prerequisite to pass this exam.
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