Facebook Exam 2023 410-101 Dumps Updated Questions UPDATED Dec-2023 [Q54-Q79]

Facebook Exam 2023 410-101 Dumps Updated Questions UPDATED Dec-2023

Get The Most Updated 410-101 Dumps To Facebook Certification Certification

Facebook 410-101 exam is recognized by companies around the world as a mark of excellence in media buying on the Facebook platform. Facebook Certified media buying professional certification is an excellent way for individuals to demonstrate their knowledge and skills to potential employers, which can help them stand out in a crowded job market.

Facebook 410-101 exam is one of the exams that make up the Facebook Certified media buying professional certification. It is intended to test an individual's knowledge of advanced media buying strategies on Facebook. 410-101 exam covers advanced topics such as auction dynamics, bidding strategies, campaign optimization, and reporting. Passing 410-101 exam requires a deep understanding of Facebook's advertising platform and the ability to apply that knowledge to real-world scenarios.

 

NEW QUESTION # 54
Your were hired to run campaigns for an e-commerce store that has +100 products on their website. You've created a new product catalog to run remarketing campaigns; however, your pixel is not detecting the products while users view them.
What can you do to fix this issue?
(Select two that apply)
Choose ALL answers that apply.

• A. You can use the Product Catalog Preferences API to pair your client's pixel with the product catalog.
• B. You should run remarketing campaigns without the Facebook pixel.
• C. You need to create a new pixel and re-upload the product catalog.
• D. You need to associate the client's website pixel with the product catalog in the Business Manager.
• E. You need to associate the client's website pixel with the product catalog in the Ad Account.

Answer: A,D

Explanation:
Explanation
If you want to advertise to people who have already expressed an interest in your products, you can run dynamic ads from your catalog. Dynamic ads pair images and inventory information from your catalog with signals from a Facebook pixel, which tracks activity on your website. You can also run collection ads, such as Instant Experiences, where people discover and purchase products and services through immersive mobile experiences on Facebook and Instagram. Collection ads take information from your catalog and people can tap on items to learn more about them or browse similar items.
There are several error messages when using the pixel.
Error: Pixel is not paired with a product catalog
This warning suggests that the pixel is not paired with any product catalog. It is required to specify relationship between pixels and product catalogs. For this specific question, all you need to do is connect your product catalog with your client's pixel.
There are two ways to pair a catalog with a pixel:
Business ManagerFollow these steps to pair a catalog with a pixel using the Business Manager:
* Go to business.facebook.com
* Settings page
* Choose "Product Catalogs" on the left pane
* Press "Associate Pixels" button
* Associate pixels with your product catalog.
Product Catalog Preferences APIYou can use the Product Catalog Preferences API pair a catalog with a pixel.
Keep in mind that you associate a pixel and a product catalog in your Business Manager and not the Ad Account.

NEW QUESTION # 55
A local coffee shop is running traffic to a landing page for a new promotion. People who sign up in the landing page can enter a change to win free coffee coupons.
What are recommendations you make in order to optimize the landing page?
(Select all that apply)
Choose ALL answers that apply.

• A. Delete all excessive pop-ups in the landing page.
• B. Present offer upfront in your ad copy and creative.
• C. Connect the branding in your client's ad with that of the landing page.
• D. Add a thank you page to the landing page.

Answer: A,B,C

Explanation:
Explanation
Landing page guidelines
Your ad may not be approved if the landing page content isn't fully functional, doesn't match the product/service promoted in your ad, or doesn't fully comply with our Advertising Policies. To create a positive ad experience, please keep the following in mind:
Don't:
* Direct ads to landing pages with minimal original content, low-quality content, or content that is difficult to access.
* Distract from your landing page's original content with excessive embedded or pop up ads.
* Bait people into clicking on ads by using overly cropped ad images or shocking or sexual ad copy.
* Attempt to monetize Facebook ad views. For example, Facebook ads shouldn't link to a destination page that requires people to click through other ads to access the site's content.
* Use low-quality advertisements or shocking or sexualized ad imagery.
Do:
* Present the content up-front, clear, and easily navigable.
* Ensure the content on your landing page is relevant to your ad. Directing people to irrelevant content or an unexpected landing page can create a confusing and negative experience.
* Clearly connect the branding in your ad with that of your landing page.

NEW QUESTION # 56
You've been running campaigns for the past couple of month to increase sales by at least 2x, but results are not reaching your objective.
Your client recommends giving a 30% discount to see if that is a good incentive for potential customers to buy a new membership and generate results faster.
What strategies should you follow?
Select two that apply.
Choose ALL answers that apply.

• A. You build a similar audience based on people who've checked out and run the 30% discount campaign.
• B. You build a new saved audience to reach new potential customers and run the 30% discount campaign.
• C. You build a custom audience based on people who've visited blog posts related to the product in the past
  45 days, and run the 30% discount campaign.
• D. You build a custom audience based on people who registered, but haven't checked out, and run the 30% discount campaign.

Answer: C,D

Explanation:
Explanation
Since you are trying to increase sales on a short period of time, you want to reach out to users who've interacted recently with your client's content and initiated a checkout process.
In this case, you want to launch campaigns for two specific audiences:
1. People who've registered but have not finalized the checkout process. This audience is probably your
"low-hanging" fruit. Someone who has registered, but has not completed payment, probably just needs a small push to complete the purchase.
2. Users who have read specific content related to client's products, are probably the second best audiences you should reach. These are users who have shown interest in your client's products and might be interested in making a purchase.
You don't want to run the campaign on new audiences yet. So running a campaign to a saved or similar audience is not the right choice for your first campaign.

NEW QUESTION # 57
What are some advantages for Facebook Pixel?
(Select all that apply)
Choose ALL answers that apply.

• A. Track cross-device conversions.
• B. Unlock additional advertising tools within Facebook.
• C. Show to the right people, at the right moment, on the right devices.
• D. Evaluate your ROAS.
• E. Build Core Audiences based on website visitors.
• F. Build audiences based on users who have installed your app.

Answer: A,B,C,D

Explanation:
Explanation
You can create a pixel, and connect it to your website, to:
* Make sure your ads are shown to the right people, on the right devices, at the right moment:
Knowing how people use your website can imply what they're likely to do next. This helps Facebook deliver ads to the people most likely to take the action you want them to take.
* Build effective advertising audiences: With Custom Audiences, you can show your ads to people based on how they've already interacted with your website. Using Lookalike Audiences, you can target ads to brand-new people based on their similarity to established visitors and customers.
* Measure cross-device conversions: See how customers move between devices while engaging with your content - and determine what devices they are most likely to convert on.
* Unlock additional Facebook advertising tools: Web conversion campaigns, Custom Audiences from your website, dynamic ad delivery, and metrics such as cost per lead or cost per conversion are only available to advertisers who've installed pixel on their websites.
* Better evaluate your return on ad spend by more precisely attributing online behaviors to your Facebook, Instagram, Messenger, and Audience Network ads.
Pixel can enable powerful, actionable, and cost-saving adjustments to ad delivery - such as only displaying brand awareness campaigns to people who've never visited your website, or offering limited-time discount codes to people who've abandoned online shopping carts.

NEW QUESTION # 58
You've run a campaign to promote a new book with multiple ads; however, one of the ads was not approved.
The book is targeted for teens ages 14-18. You sit down with your community manager and realize the ad had a title of "Books for 14-18 Teens." What do you tell your community manager?
Choose only ONE best answer.

• A. You should change the image of the ad and re-launch it.
• B. To appeal the ad and try to run it again.
• C. That the title is not acceptable according to Facebook Ad Terms as it implies that you know the users' age.

Answer: C

Explanation:
Explanation
Personal Characteristics
Ads can't assert or imply - directly or indirectly - that you know a person's personal characteristics. This includes a person's name, race, ethnic origin, sexual orientation, physical or mental disability or medical condition, financial status, and more. You also can't call attention to perceived imperfections.
"Books for 14-18 Teens" are not acceptable because it implies you know the user's age.
Other things to keep in mind with language:
Vulgar language
Don't use obscene, profane, or insulting language. Ad text should never be rude, offensive, or bullying.
Deceptive claims
Your Facebook and Instagram ads cannot contain false, fraudulent, or misleading claims or content. Any claims that you do make have to be adequately substantiated.

NEW QUESTION # 59
You propose to your client to run campaigns to the newly-built website to have lower conversion costs since the current customer base is tech-savvy and buys online.
What kind of ads should you run?
Choose only ONE best answer.

• A. You should run interaction posts to bring awareness to the new customer base.
• B. You should run traffic ads to the customer base but focused on female users.
• C. You should run traffic ads targeted at the entire customer database.
• D. You should run conversion ads targeted at women only.

Answer: B

Explanation:
Explanation
It's a newly-built website. In other words, you don't have pixel events registered in your account, or the customer has not generated enough data to launch conversion ads.You want to start first bringing traffic to the website so that you can then launch conversion ads.
The first task is to run traffic ads to female customers as they are your largest customer base.

NEW QUESTION # 60
You've realized that the pixel is not properly installed on your client's website. Some events within the buying process are not being tracked by the pixel.
Your customer has a checkout process split into two different pages:
Customers have to first register
Then enter their payment info on a second page.
Which pixel events do you need to install on your client's website?
Select all that apply.
Choose ALL answers that apply.

• A. View
• B. Purchase
• C. Add To Cart
• D. Initiate Checkout
• E. Complete Registration

Answer: B,C,D,E

Explanation:
Explanation
These are all of the pixel events that should be installed on your client's checkout process:
1. Add To Cart: When a user adds products to their cart.
2. Initiate Checkout: When a user lands on the first registration page.
3. Complete Registration: When a user has completed the first registration page and needed to add payment info.
4. Purchase: When a user has finalized the purchase.

NEW QUESTION # 61
You've installed the ViewContent event on the blog, but your client now wants you to categorize the individual blog posts with a category.
How could you use Facebook Pixel to categorize each blog post?
Choose only ONE best answer.

• A. It is not possible to do what your client is requesting.
• B. You have to use Facebook pixel parameters in order to categorize each blog post.
• C. You have to create additional events in order to categorize each blog post.

Answer: B

Explanation:
Explanation
To categorize each blog post, you will have to use Facebook pixel parameters.
In this case, you will create a parameter under the name "category." This category will have the three choices of blog categories.
Your final ViewContent event should look like this:
<script>
fbq('track', 'ViewContent', {
category: weight_loss,
});
</script>
Below is a description of all the parameters you can use:

For more detailed information you can view the following Facebook for developers post: https://developers.facebook.com/docs/ads-for-websites/pixel-events/v2.11

NEW QUESTION # 62
What are some reasons you want to optimize for landing page view and not clicks or conversions?
Select all that apply
Choose ALL answers that apply.

• A. Your goal is to get more conversions
• B. You are not generating at least 50 conversion events per week
• C. A website can take too long to load
• D. A person clicks on an ad accidentally and closes the window before it opens

Answer: B,C,D

Explanation:
Explanation
The following scenarios are examples of link clicks that may not result in a landing page views:
* A person clicks a link accidentally and closes the page before it gets a chance to load
* A person clicks a link intentionally, but the page takes too long to load and the person closes it before it finishes If I can optimize for landing page views, should I?
It depends on your goal and/or ad format:
* If your goal is to get more traffic on a specific page (or specific pages) of your website: We recommend landing page view optimization over link click optimization, since the former can improve traffic quality. We especially recommend it if you're trying to get people to land on a page (or pages) on their mobile devices.
* If your goal is to get more conversions: We recommend trying to optimize for conversions first.
However, conversion optimization does not work for everyone. A conversion-optimized ad set needs to get about 50 of the conversion it's optimized for per week (though getting even more is better) to have a chance at being effective. If your ad set doesn't get that many per week, landing page views could be an effective alternative. They're also a good choice if you don't have lower-funnel events (ex: a purchase conversion) set up with your pixel yet.
* If your goal is to get more people viewing more content on your site overall (not landing on specific destination URLs of ads): We recommend optimizing for ViewContent conversions instead of landing page views, since the former optimizes for people to view any page on your site with that event added.
Note: This means you have to add that specific event to every page you want people to view. For landing page view optimization, you only have to have the pixel base code on every page you want people to land on (we only optimize for people landing on your website after clicking from your ad).
However, keep in mind that this type of optimization is not available for ad sets in Traffic campaigns.
* If you're using an ad format (ex: Canvas, Offers, Messenger) that takes people to a Facebook page or video: We recommend optimizing for link clicks, not landing page views.

NEW QUESTION # 63
You finalize analyzing the customer base and found this additional information:
- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
- They are tech-savvy and primarily use iPhones to make online purchases.
- 2/3 of the customer base is from Los Angeles.
- 75% of women from the current customer base make on average one online purchase for apparel a month.
Knowing this information, what strategies would you do next?
Select all that apply.
Choose ALL answers that apply.

• A. Run conversion ads to the website for the new product launch to women.
• B. You should invest more than 50% of your budget in Los Angeles.
• C. Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.
• D. Build a new core/saved audience based on married women who are interested in high-end fashion brands.

Answer: B,C,D

Explanation:
Explanation
It seems like the majority of the customer database are married women, between ages 25-34, who live in Los Angeles, and like fashion and shopping.
You should use this information as a baseline to build your next core audience.You should also build a similar audience based on this new information on the three cities where the stores are at: Los Angeles, San Francisco, and San Diego.
More than 66% of the customer base is in Los Angeles, so you should definitely allocate more than 50% of your budget to this market. Unless the case said it wanted to grow specific areas, you need to allocate budget according to the data in your analysis.

NEW QUESTION # 64
Which of the following categories can be blocked on In-Stream Video ads?
Select 3 that apply.
Choose ALL answers that apply.

• A. Dating
• B. Mature
• C. Debatable social issues
• D. Gambling
• E. Tragedy and conflict

Answer: B,C,E

Explanation:
Explanation
You can prevent your ad from running next to certain types of content on placements by choosing the Exclude Categories option below the Edit Placements section of your Ad Set.
There are five categories:
* Debatable social issues: Topics related to debated social issues, such as religion, politics, immigration and more. Does not apply to Audience Network mobile apps.
* Mature: Topics including violence, firearms, sexual content, profane language, and more. Does not apply to Audience Network mobile apps.
* Tragedy and conflict: Topics that contain emotional or physical suffering, such as crime, illness, bullying and more. Does not apply to Audience Network mobile apps.
* Dating: Websites and apps that have been categorized as dating. Ads may still appear alongside content about relationships and dating.
* Gambling: Websites and apps that have been categorized as gambling, where winners receive money or prizes. Ads may still appear on websites or apps where people play games just for fun.
All five categories can be excluded on Audience Network and Instant Articles, but you can only block the categories Mature, Tragedy and Conflict and Debatable Social Issues on In-Stream Video.

NEW QUESTION # 65
What are three ways Facebook IQ can help you understand, prepare and help you improve your Facebook strategies and branding?
Choose ALL answers that apply.

• A. Video Insights
• B. Instagram Insights
• C. People Insights
• D. Advertising Insights
• E. Vertical Insights

Answer: C,D,E

Explanation:
Explanation
People Insights
Takes a look at understanding consumer behavior across generations, locations, devices, and time.Examples of past studies include a look at spring/summer fashion trends on Instagram, shifts in food culture on Facebook, and how people move between mobile and TV.
Advertising Insights
Examines the role of measurement in campaigns, and its influence and value in developing effective marketing.Examples of past studies include how to craft effective stories in your campaigns, how to define your most important metrics, and how streaming services have affected traditional advertising..
Vertical Insights
Analyzes consumer behavior in specific industries, including automotive, consumer packaged goods, entertainment and media, financial services, gaming, retail, technology and connectivity, and travel.Examples of past studies include the growth of auto buyers who prefer mobile shopping experiences, global mobile gaming trends, and examinations of the planning habits of international visitors to China.

NEW QUESTION # 66
Your commercial bank just released a television commercial to explain how easy it is to replace your debit card. They've want to launch the same video content used in TV on their Facebook to increase brand awareness.
What are two recommendations you made your client before launching the video content on Facebook mobile-friendly environment?
Choose ALL answers that apply.

• A. Shortened the video
• B. Add text to convey the message without sound
• C. Only use Instagram placement for the video ad
• D. Move the initial branding mention towards end of video
• E. Change the aspect ratio to square to increase visibility in the feed environment

Answer: A,B

Explanation:
Explanation
To make a video more effective for the mobile-feed environment you can:
* Shortened the video
* Change the aspect ratio to square to increase visibility in the feed environment
* Add text to convey the message without sound
* Move the initial brand mention earlier
Other best video practices:
* Capture attention quickly. Using colors, themes and imagery that evoke your brand at the start of your video can help people connect the ad to your brand quickly. Consider starting your video with lifestyle and product shots, recognizable spokespeople, action scenes or a vivid background to spark interest.
* Design for sound off. Since most video ads in mobile feed are viewed without sound, it's important to convey your message visually. Showing captions, logos and products can help communicate your message, even in silence.
* Frame your visual story. Producing video for a small screen requires consideration of dimension and scale. Play with zoom, crop and overall visual composition to make sure your story is told well on a small screen.
* Play more. There's no universal solution to building brands or driving actions with mobile video, so keep experimenting, testing and iterating to learn what works for your brand and audience.

NEW QUESTION # 67
Select all marketing strategies that you would suggest for the smartwatch launch.
Choose ALL answers that apply.

• A. Use attention-grabbing video ads on Instagram to new audiences.
• B. Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.
• C. Create app install campaigns for people who have visited the website.
• D. Create app install campaigns for people who have finalized a purchase for the following 15 days.
• E. Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.
• F. Use conversion ads to the checkout page for new audiences.

Answer: A,B,D,E

Explanation:
Explanation
The client has three specific objectives:
* Build brand and product awareness to new audiences.
* Spur online sales of new watch.
* Get people who've bought the smartwatch to download and use their new mobile app.
In order to achieve these objectives, you should prioritize the following strategies for the product launch:
* Use videos on Facebook Feed to increase awareness, and use re-marketing strategies to people who have viewed a specific % of the videos (Objective #1 and #2).
* Use attention-grabbing video ads on Instagram to new audiences, this will allow you to re-market campaigns to website on people who have seen more than a specific % of a video (Objective #1 and #2).
* Create app install campaigns so that people will download their mobile app (Objective #3).

NEW QUESTION # 68
What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.

• A. Business Manager' Pixel Data Source
• B. Facebook pixel helper
• C. Facebook Analytics Tools
• D. Facebook Custom Audiences

Answer: A,B,C

NEW QUESTION # 69
You gave access to your community manager as an employee to your Facebook Business account, but made them administrator of your Ad Account, Instagram account, and Fan Page.
You just hired a new employee, so you request your community manager to add the new employee as an advertiser in your Fan Page and Ad Account.
How should your community manager proceed?
Choose only ONE best answer.

• A. Your community manager won't be able to add the new employee to your accounts since employee roles are not allowed to add users.
• B. Your community manager should assign the new employee as Partner of the Business Manager and provide access to all accounts.
• C. Your community manager should add the new employee into the Business Manager and provide access to the Fan Page and Ad Account.
• D. Your community manager should add the new employee to their personal Facebook profile.

Answer: A

Explanation:
Explanation
Your community manager will not be able to add your new employee.
Keep in mind that "Employee" roles within the Business Manager do not have the right permissions to add new users or partners.

In this case, you are the only person allowed to add the new employee as an advertiser in your Fan Page and Ad Account.

Topic 1, Case Study Consumer Tech Company
A consumer tech company wants to use a 2-part plan to launch a hybrid multi-sport smartwatch that costs
$250 + S&H (shipping and handling) costs.
They want to build brand and product awareness to generate interest among new audiences and spur online sales of the new watch.
The consumer tech company developed a 3 step page where people can add the smartwatch to a cart, go to the checkout page, and go to a confirmation page for an order.
They also created a blog with content relevant for different audiences and hoped that the content would allow them to bring traffic and convert the traffic to online sales.
The smartwatch comes with a mobile application that gets connected to the smartwatch via YouTube.
They are willing to spend $5 on new app installs to promote to people who've bought the mobile watch.
You have a total budget of $15,000 to run the campaign for the next two months.

NEW QUESTION # 70
You need to share a customer database to your agency but your lawyer is concerned with privacy and sharing your customer data. You've built a custom audience and will share this audience with your agency.
What different type of access is NOT allowed within Facebook platform when sharing audiences with third parties?
Choose only ONE best answer.

• A. Targeting only
• B. Targeting and Insights
• C. Insights only

Answer: C

NEW QUESTION # 71
You need to build a new lookalike audience to increase market share for a GCP brand. They would like to increase their budget by 3x and maximize reach to expand their current video campaign as +30,000 people have seen the video promotion.
How do you build this audience?
Choose only ONE best answer.

• A. You build a website pixel audience with a scale of 10.
• B. You build a video engagement audience with a scale of 10.
• C. You build a video engagement audience with a scale of 4.
• D. You build a fan page engagement audience with scale of 10.
• E. You build a video engagement audience with a scale of 1.

Answer: B

Explanation:
Explanation
* Choose an audience size close to one to optimize for similarity.
* Since this is around 1-5% of the total population of the country you are targeting, your Lookalike Audience is likely to be small, with a high resemblance to your seed.
* If you are optimizing for reach, you ll want to choose a number near 10
* This Lookalike Audience will be larger, but less similar to your seed, since you're targeting up to 10% of the total population.
This example would create 3 Lookalike Audiences:
* 0%-1% of the population, which will be the most similar audience to your seed.
* 1%-2% of the population, which is second most similar, but a bit wider reach.
* 2%-5% of the population, which is the least similar but the largest reach

NEW QUESTION # 72
A client has posted a video on your Fan Page. After 2 days of boosting the post, it seems like only 8% of users have seen more than 10% of the video.
Which troubleshooting task should be used to fix the problem?
Choose only ONE best answer.

• A. You should make sure the campaign has not ended.
• B. You should unpublish the post and re-publish it as an ad.
• C. Create a new campaign with video view as the campaign objective.

Answer: C

Explanation:
Explanation
When you select the "boost post" option, you are optimizing campaigns for interactions (like, share, and comment). In this case, you want people to actually see the campaign.
When you change the campaign objective to view views, you will be optimizing the ad for CPV video or
10-seconds video views.

NEW QUESTION # 73
What are the different audiences you can analyze with Audience Insights?
(Select all that apply)
Choose ALL answers that apply.

• A. Your Facebook page fans.
• B. A custom audience based on your website visitors.
• C. People interested in music.
• D. All audiences you need.
• E. People from your customer database.

Answer: A,C

NEW QUESTION # 74
You are planning on running a brand lift study for your client, what are some of the metrics you can measure through the study?
Choose only ONE best answer.

• A. Percentage point lift, cost per estimated incremental person who remembers your ads, and estimated incremental number of people who remember the ad.
• B. Cost per click, cost per mile, percentage point lift, and video views.
• C. Percentage point lift, message association, and cost per click.
• D. Percentage point lift, message association, favorability, and cost per click.

Answer: A

Explanation:
Explanation
All brand lift studies will receive the following metrics by comparing the test (exposed) versus control groups:
* Estimated # of persons - is the estimated incremental number of people who remembered seeing your ad.
* Cost per incremental person - people who remembered seeing your ad (based on your budget).
* Percentage point lift - which is the difference in the percent of people who recall seeing your ad in the exposed group versus those in the control group.
All of these metrics will also be available for message association, favorability, and purchase intent.
Below is an example:

NEW QUESTION # 75
Estimated Ad Recall Lift is shown in the Results Manager for which objectives?
Choose ALL answers that apply.

• A. Conversions
• B. Post Engagement
• C. Store Visits
• D. Brand Awareness
• E. Video Views

Answer: B,D,E

Explanation:
Explanation
Metric: Estimated Ad Recall Lift (people)
An estimate of the number of additional people who may remember seeing your ads, if asked, within two days.
This metric shows results for ads using Brand Awareness, Video Views, and Engagement - Post Engagement objectives.

NEW QUESTION # 76
When should you migrate a Fan Page into Business Manager?
(Select 3 that apply)
Choose ALL answers that apply.

• A. You want to control your Fan Page through your personal Facebook account
• B. You use a vendor.
• C. Your business has a marketing team
• D. You need to keep your business assets secure

Answer: B,C,D

Explanation:
Explanation
Create a Business Manager if:
* Your business has a marketing team: You have more than one person working on your business marketing or more than one person managing your current Facebook or Instagram business presence.
* You manage assets: You manage multiple Facebook or Instagram assets such as Facebook Pages, ad accounts or apps.
* You use a vendor: You work with vendors to help create, run or manage your Pages or ads, but want your business to maintain ownership of all Pages, ad accounts and assets.
* You need control over access and permissions: You want to maintain complete jurisdiction over your assets without attributing ownership to individuals who assist your business operations.
* You want your business to grow: You want the ability to request access to other pages, ad accounts and apps, or share your pages, ads accounts, and apps with other agencies.
* You need to keep your business secure: Business Manager is currently rolling out new security safeguard tools through the new Security Center to better ensure you maintain control of your assets.

NEW QUESTION # 77
Your client has 14 stores in different cities. They are launching a new product line and would like to reach young female professionals with a 30 second video. They would like to measure the results of the campaign with ad recall lift.
What manual placement should you select for the campaign?
Select two of the following options:
Choose ALL answers that apply.

• A. WhatsApp
• B. Facebook and Audience Network
• C. Facebook
• D. Audience Network
• E. Instagram

Answer: C,E

Explanation:
Explanation
Facebook recommends the following choices, broken out by campaign objective:
* Brand awareness (including Reach & Frequency buying): Facebook and Instagram
* Engagement (including Reach & Frequency buying): Facebook and Instagram
* Video views (including Reach & Frequency buying): Facebook, Instagram and Audience Network
* App installs: Facebook, Instagram, Messenger and Audience Network
* Traffic (for website clicks and app engagement): Facebook, Messenger and Audience Network
* Catalog sales: Facebook and Audience Network
* Conversions: Facebook, Messenger and Audience Network. The offsite conversions optimization goal also supports Instant Articles and Instagram Stories.

NEW QUESTION # 78
You are planning the launch of the new mobile app for PhotoSnap.
Your client would like to move current website users to the mobile app and also reach new users.
Which audiences should you use for the mobile app launch?
Select the three that best apply.
Choose ALL answers that apply.

• A. You should do interest demographics and launch the campaign.
• B. You should build a similar audience based the client's current customer base.
• C. You should build an audience based on your client's Fan Page; fans that have engaged with content in the past 90 days.
• D. You should build custom audiences based on the customer database of people who have purchased in the past 365 days.

Answer: B,C,D

Explanation:
Explanation
The client has two objectives:
1. Move website users to the mobile app.
2. Create new mobile app downloads from new users.
For the first objective, you want to create a custom audience based on your client's customer base in order to move website users to install the mobile app.
For the second objective, you want to reach out to people who have interacted with the brand before and new potential users. In this case, your best option is to market to fans who have interacted in the past 90 days and also a new audience based on the current customer base.

NEW QUESTION # 79
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