Free 2021 Salesforce Marketing Cloud Consultant CRT-550 dumps are available on Google Drive shared by DumpsQuestion
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NEW QUESTION 26
A customer notices their open and click rates are very low.
Which two aspects of list hygiene should be recommended to improve engagement rates? (Choose 2 answers)
- A. Use different subject lines and send "win back" emails with exclusive offers.
- B. Remove subscribers who have not opened emails in three months.
- C. Increase volume of sending, trying new times and days of the week.
- D. Send inactive subscribers different messaging at a different frequency.
Answer: B,D
NEW QUESTION 27
An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email? Choose 3 answers
- A. How often will email content be image-only with text overlaying images?
- B. How often will the layout of the content in a content area change?
- C. Will image URLs be available publicly?
- D. What From Name will be used for these emails?
- E. What is the maximum file size of the images being used?
Answer: B,C,E
NEW QUESTION 28
A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.
What solution could be recommended?
- A. Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.
- B. Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.
- C. Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.
- D. Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.
Answer: C
NEW QUESTION 29
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter.
Subscriber first name data is stored in a data extension that will not be used in the send definition.
Which option should be in this scenario?
- A. AMPscript
- B. SQL Query
- C. Personalization strings
- D. Guide Template Language
Answer: A
NEW QUESTION 30
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000 What should they be aware of with respect to sender reputation?
- A. They should have one SAP for transactional sends and another for commercial sends.
- B. They should have a shared IP since their volume is under 500,000 messages per month.
- C. They should have one dedicated IP address for every 100,000 messages send per month.
- D. They should send at least 250,000 messages per month to maintain their sender reputation.
Answer: C
NEW QUESTION 31
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
- A. Outbound
- B. Data Capture
- C. Test Response
- D. Info Capture
Answer: A,C
NEW QUESTION 32
A mobile contact is not receiving SMS messages sent via MobileConnect.
In which two ways could a consultant troubleshoot this issue? (Choose 2 answers)
- A. Ensure the contact is subscribed to the correct keyword.
- B. Ensure the "opt-in" box is checked in the Mobile Connect Demographics table.
- C. Check the contact is subscribed to the correct short or long code.
- D. Check the contact opt-in status in All Subscribers.
Answer: B
NEW QUESTION 33
A customer wants to automate a series of three emails as part of a Membership renewal drip campaign.
* Email #1 will be sent one month prior to the member's renewal date
* Email #2 will be sent one week prior to the member's renewal date
* Email #3 will be sent on the member's renewal date
* A master audience is updated in real time via the API
Which steps should be included in the customer's automation?
- A. Three filter activities -> Three send definitions to the filtered audiences
- B. Three send definitions to the master data extension
- C. Import activity -> Three filter activities -> Three send definitions to the filtered audiences
- D. Import activity -> Three send definitions to the master data extension
Answer: A
NEW QUESTION 34
What storage model should be used if a subscriber has more than one value for an attribute?
- A. Profile Attribute
- B. Data Extensions
- C. Publication Lists
- D. Lists
Answer: A
NEW QUESTION 35
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?
- A. Audience Studio
- B. Data Studio
- C. Google Analytics 360
- D. Web Analytics Connector
Answer: B
NEW QUESTION 36
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilised to make this happen?
- A. Subscriber Keys
- B. Profile Center
- C. Publication Lists
- D. Send Logging
Answer: C
NEW QUESTION 37
Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database.
What action should be taken when using Contact Builder? Choose 2 answers
- A. Create a data extension to incorporate the imported data from a Salesforce Dashboard.
- B. Use Marketing Cloud Connect to include data from Sales Cloud.
- C. Conduct manual imports of customer information from Sales Cloud.
- D. Combine each individual's channel contact information under one record.
Answer: B,D
NEW QUESTION 38
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
What skill set should the customer team have for this solution to be viable?
- A. HTML
- B. SSJS
- C. SQL
- D. AMPscript
Answer: B
NEW QUESTION 39
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take to create Send Classifications? Choose 2 answers
- A. Define a Subscriber-specific From Name
- B. Define a Delivery Profile
- C. Define custom Reply Mail Management
- D. Define a Sender Profile
Answer: B,D
NEW QUESTION 40
A company collects subscriptions on its websites. It does the following:
* Compiles that subscription list in a database in the website content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
What automation sequence (excluding waits) should cover these requirements?
- A. File Transfer > Import File > SQL Query > Send Email
- B. File Transfer > SQL Query > Measures > Send Email
- C. File Transfer > Data Extract > Filters > Send Email
- D. File Transfer > Import File > Measures > Send Email
Answer: A
NEW QUESTION 41
A consultant wants to trigger an email whenever the status field on the Lead Object changes to Hot, Tracking data will need to be kept in the sales cloud.
Which three steps should the consultant use in the solution
- A. Put a SOAP API in place via the marketing cloud API
- B. Write an Apex Trigger on the Lead object
- C. Enable triggered sends on the Lead object in configuration
- D. Create the triggered send definition in the sales cloud
- E. Create the triggered send definition in the marketing cloud
Answer: B,C,E
NEW QUESTION 42
n online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email?
Choose 3 answers
- A. How often will email content be image-only with text overlaying images?
- B. What from name will be used for these emails?
- C. How often will the layout of the content in a content area change?
- D. Will image URLs be available publicly?
- E. What is the maximum file size of the images being used?
Answer: C,D,E
NEW QUESTION 43
What are the similarities between Automation Studio and Journey Builder?
- A. Ability to define an email send
- B. Have duration plus wait activity
- C. Fire an event from Automation Studio to Journey Builder
Answer: C
NEW QUESTION 44
Which three statements are correct about Data Designer? Choose 3 answers
- A. Data extensions can be linked to either the contact record or different data extensions, including data extensions from other attributes groups.
- B. Each attributes group contains one data extension, and each data extension can include up to 50 attributes.
- C. Each attributes group can contain multiple data extensions, and each data extension can include multiple attributes.
- D. Data extensions should be linked directly to be contact record prior to being linked to different data extensions.
- E. Each attribute group can contain multiple lists, and each list can include multiple attributes.
Answer: A,C,D
NEW QUESTION 45
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australi a. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?
- A. An additional private domain
- B. An additional Sender Authentication Package
- C. An additional IP address
- D. Register the new domain in Setup > From Address Management
Answer: C
NEW QUESTION 46
Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.
How should consumers, retailers, and wholesale buyers be defined in Data Designer?
- A. One-to-One Relationship
- B. Many-to-Many Relationship
- C. One-to-Many Relationship
- D. Population
Answer: A
NEW QUESTION 47
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)
- A. Personalization Strings still allow PII to be displayed within an email.
- B. Tokenized Sending should be combined with field-level data encryption for additional security.
- C. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
- D. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
Answer: C,D
NEW QUESTION 48
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged. The database uses an
"Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? Choose 3 answers
- A. What publication lists will be used?
- B. Will new users have an "Email ID"?
- C. What will be used as the Subscriber Key?
- D. How will Marketing Cloud and the database sync up?
- E. Will the company need a custom preference center?
Answer: B,C,D
NEW QUESTION 49
A marketer wants to create and edit email content, as well as generate reports and manage subscriber data.
Using the principle of least privilege, which two pre-defined roles should be assigned? Choose 2 answers
- A. Analyst
- B. Administrator
- C. Content Creator
- D. Data Manager
Answer: A,C
NEW QUESTION 50
Northern Trail Outfitters (NTO) needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:
* Maintain NTO's master suppression list
* Configure data relationships
* Create new subscriber attributes
Which role should be assigned to the IT staff member?
- A. Content Creator
- B. Analyst
- C. Data Manager
- D. Administrator
Answer: C
NEW QUESTION 51
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