Pass Salesforce Marketing-Cloud-Administrator Exam With Practice Test Questions Dumps Bundle
2021 Valid Marketing-Cloud-Administrator test answers & Salesforce Exam PDF
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How can you begin study for the Marketing Cloud Administrator Certification Exam
Best guide For Marketing Cloud Administrator Certification Exam
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The Salesforce Certified Sales Cloud Administrator program is designed for administrators who can configure Marketing Cloud products using industry best practices and products. Applicants are generally familiar with the data structure in subscriber data management and can go through a thorough configuration. Marketing Cloud certified administrators can correctly resolve user account settings and user requests.
NEW QUESTION 50
A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?
- A. Custom roles can only be edited by the user who created the role initially.
- B. Custom roles are only available within the business in which they were created.
- C. Custom roles override an individual user's granular permission assignments.
- D. Custom roles areavailable on their Marketing Cloud account.
Answer: C
NEW QUESTION 51
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
- A. IP ramp -up is important to establish a positive sender reputation.
- B. IP ramp -up can be bypassed, given their historical lack of deliverability issues.
- C. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
- D. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
Answer: A,D
NEW QUESTION 52
Northern Trail Outfitters has noticed an issue with their sends today.
Which two links in Setup Home could be used to troubleshoot the issue?!
Choose 2 answers
- A. System Status
- B. Failed Sends
- C. Help and Training
- D. Create Support Case
Answer: A,C
NEW QUESTION 53
A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.
- A. Dynamic Content Wizard
- B. AMPscript conditional against the Gender field
- C. AMPscriptlookupRows functions
- D. A/B Test content type
Answer: A
NEW QUESTION 54
Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers
- A. Goal target statistics are stored in a data extension.
- B. Goals can act as exit criteria.
- C. Contacts are evaluated against the goal after a wait activity.
- D. Each contact is assigned an individual goal.
- E. Goals are created to evaluate journey performance.
Answer: B,C,E
NEW QUESTION 55
Which three considerations should be made when setting up Distributed Marketing?
Choose 3 answers
- A. Business users can select any email at time of send.
- B. The DM administrator Profile is required to access Distributed Marketing.
- C. A journey can be connected to one or more Campaigns.
- D. Messages can be sent to Contacts, Leads, and Person Accounts.
- E. Default options can be set up for the greeting in the email.
Answer: A,C,D
NEW QUESTION 56
Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?
- A. A file drop automation to send emails to customers who have made a purchase.
- B. A triggered message to send an email as soon as a customer completes a purchase.
- C. A scheduled automation to send emails to customers who made a purchase daily.
- D. A user -initiated message to send an email to customers who made a purchase daily.
Answer: B
NEW QUESTION 57
Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose 2 answers
- A. All of NTO's accounts should be on the same stack
- B. Pre-warmed IP address can be purchased from Salesforce
- C. Length of time needed to pause sending is greater than one month
- D. Send volume is large enough to maintain a positive or neutral reputation
Answer: A,D
NEW QUESTION 58
Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success?
Choose 3 answers
- A. Apply an appropriately-scoped Data Retention period
- B. Set the period to a fixed date in the Data Retention Policy
- C. Add custom fields not included in the Send Log Template
- D. Log all variable data captured in emails at send time
- E. Log attribute data necessary for auditing communications
Answer: A,C,E
NEW QUESTION 59
Which three options determine when a contact could enter a journey?
Choose 3 answers.
- A. No re-entry
- B. Re-entry at any time
- C. Re-entry by attribute
- D. Re-entry only after exiting
- E. Re-entry by date
Answer: A,B,D
NEW QUESTION 60
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers
- A. Marketing Cloud Administrator
- B. Marketing Cloud Regional or Local Administrator
- C. Marketing Cloud Email Marketing Manager
- D. Marketing Cloud Channel Manager
Answer: B,C
NEW QUESTION 61
A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update?
Choose 3 answers
- A. Frustration of users upon timeouts
- B. Best practice suggests a 20-minute timeout setting
- C. Change impacts all users
- D. Typical length of time users spend in Marketing Cloud
- E. Security risk of unauthorized users for longer timeout settings
Answer: B,C,E
NEW QUESTION 62
Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?
- A. Field Level Encryption
- B. Tokenized Sending
- C. Lookup reference to Contact Object
- D. Master-detail relationship to Contacts
Answer: B
NEW QUESTION 63
A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?
- A. The data extension is located in the Salesforce Data Extensions folder.
- B. The wind relationship links SubscriberKey to Subscribers on Email Address
- C. The data extension is located in the Synchronized Data Extensions folder.
- D. The triggeredSendDataExtension data extension template was used.
Answer: A
NEW QUESTION 64
What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?
- A. Business name and a link to the business website
- B. Preference Center link and physical mailing address
- C. Preference Center link and a link to the business website
- D. Business name and physical mailing address
Answer: B
NEW QUESTION 65
NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?
- A. Engagement
- B. Content
- C. List Hygiene
- D. Authentication
Answer: C,D
NEW QUESTION 66
An email marketing manager is planning to send a promotional email to one million subscribers.
Which data structure should be used?
- A. List
- B. Group
- C. Data Extension
- D. Publication List
Answer: C
NEW QUESTION 67
Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?
- A. Dynamic Content Block
- B. Email Form Content Block
- C. Reference Content Block
- D. CloudPage forms Content Block
Answer: D
NEW QUESTION 68
A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?
- A. Make sure the files placed on the correct subfolder within the SFTP
- B. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
- C. Make sure the team has a date stamp to avoid duplication
- D. Use the exact file name used for the trigger in the Import File Activity
Answer: B
NEW QUESTION 69
Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers
- A. Number
- B. Boolean
- C. Text
- D. Decimal
Answer: C,D
NEW QUESTION 70
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