Salesforce Pardot for Digital Marketers PDT-101 Exam
Salesforce Pardot for Digital Marketers PDT-101 Exam is related to Salesforce Certified Pardot Specialist Certification. This exam measures the Candidate knowledge and ability in how to effectively design, build, implement Marketing Workflows and Pardot-Generated Report to make Data-driven decisions. Digital Marketers, Email Marketers, and IT Managers usually hold or pursue this certification and you can expect the same job role after completion of this certification.
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Salesforce PDT-101 Exam Reference
Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf
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Salesforce PDT-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| List Management | 7% | - Create and manage different types of lists - Apply list criteria to scenarios |
| Lead Management and Automation | 15% | - Evaluate automation tools like dynamic lists - Apply segmentation and automation rules |
| Administration | 13% | - Manage connectors and account domains - Configure Pardot overview and settings |
| Security and Access | 3% | - Provision and maintain Pardot user access - Distinguish Pardot user roles and permissions |
| Social Marketing | 7% | - Use social connectors - Analyze social engagement metrics |
| Pardot Forms and Landing Pages | 7% | - Interpret reporting metrics - Understand form and landing page capabilities |
| Engagement Studio | 7% | - Update engagement assets - Define Engagement Program components |
| Salesforce Integration | 13% | - Explain the Salesforce–Pardot integration - Describe field syncing and object relationships |
| Pardot Campaigns | 7% | - Use and report on Pardot campaigns |
| Scoring and Grading | 7% | - Interpret grading in lead qualification - Describe scoring mechanisms |
| Visitors and Prospects | 8% | - Describe how Pardot tracks visitor and prospect data - Explain how visitors become prospects |
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