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Google Reporting and Analysis Exam Practice Test Sample Questions:
1. You are a Google AdWords consultant for a new client that's having some trouble understanding how Google AdWords works. The client is confused on bidding and budgeting. What is the difference between a bid and budget?
A) A daily budget determines how often the client's ads can be shown throughout the day. A bid determines how much the client will pay for impressions.
B) A daily budget determines how often the client's ads can be shown throughout the day. A bid determines ad position on the page.
C) A daily budget determines ad position on the page. Bids determine how often the client's ads can be shown.
D) A daily budget determines the maximum amount a client will pay for people to click their ad. A bid determines ad position on the page.
2. You are trying to determine the return on investment for a Google AdWords campaign for a client. Which of the following is the correct formula for finding the return on investment for Google AdWords?
A) (Revenue from sales - Advertising costs)/Revenue from Sales
B) (Revenue from sales - Advertising costs)
C) (Revenue from sales - Advertising costs)/Advertising costs
D) (Revenue from sales - Advertising costs)/Duration of Ad
3. Jerry has hired you to help with Google AdWords campaign efforts. Jerry wants his ad to show up in the Google Content Network and Google Search but he's confused about placements and keywords. You review Jerry's keyword list and website, and after making slight changes, they appear good. What type of placements, for time sake, would you recommend to Jerry if his goal is branding?
A) Jerry should use managed placements with CPM bidding.
B) Jerry should use automatic placements with the CPC bidding.
C) Jerry should use automatic placements with the CPM bidding.
D) Jerry should use managed placements with CPC bidding.
4. You are working with a client on their Google AdWords account. The client has been exploring the Google AdWords tools and wants to know what the conversion optimizer does. Which of the following is the best definition of the conversion optimizer?
A) The conversion optimizer uses your conversion data to get you more conversions at a lower cost.
B) The conversion optimizer helps you measure conversions, such as purchase, signup, pageview, or leads.
C) The conversion optimizer helps you make changes to your website's landing page to see which is most effective in improving your conversion results.
D) The conversion optimizer helps you identify keyword lists and find negative keywords.
5. Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment?
A) Doug would need to know the value of the newsletter.
B) Doug needs to know what the final cost of the newsletter would be.
C) You can't track the ROI if there's nothing for sale as a result of the conversion.
D) Doug needs to know the product cost of the client, to find the return on investment.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: A |




