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Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| CRM Integration & Advanced Services | 13% | - Integration setup, troubleshooting and closed-loop reporting - Sales tools, reporting, lead scoring and AI capabilities - Supported CRM integrations and components |
| Campaign & Program Automation | 12% | - Program Builder and Program Canvas features - Campaign Canvas configuration and usage - Automation logic and workflow design |
| Eloqua Fundamentals & Data Model | 15% | - Data objects, relationships and data capture - Platform architecture and core concepts - Data enhancement and AppCloud usage |
| Data Management & Import/Export | 14% | - Contact/account fields, views and custom objects - Data standardization and prioritization - Data import/export tools and automation |
| Security & Administration | 12% | - User creation and security groups - Company and instance settings - Asset permissions and contact-level security |
| Branding, Deliverability & Email Management | 13% | - IP warming and deliverability setup - Email configuration, personalization and compliance - Subscription and preference management |
| Implementation Overview | 10% | - Major milestones and key deliverables - Prerequisite documents and required attendees |
| Forms, Landing Pages & Tracking | 11% | - Landing page configuration and customization - Form creation, advanced techniques and external integration - Tracking script and microsite setup |
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
1. If a contact's profile information stays the same and they are NOT active, which Lead Score change could occur? (Choose the best answer.)
A) C3 to C4
B) A4 to D4
C) A2 to C1
D) B1 to C3
2. Which two are use cases for using a custom data object? (Choose two.)
A) linking custom data objects to accounts
B) linking custom data objects to contacts
C) linking custom data objects to visitors
D) linking custom data objects to each other
3. You are configuring a promotional email group for Marketing's subscriber-based quarterly newsletter called "The Edge".
How should you configure this email group? (Choose the best answer.)
A)
B)
C)
D)
A) Option C
B) Option D
C) Option B
D) Option A
4. Based on the criteria in the Segment Step and Campaign Settings below, when will Contacts be triggered to enter this campaign? (Choose the best answer.)
A) during the hourly segment evaluation, even if they have been in the campaign before
B) during the hourly segment evaluation, and if they have NOT been in the campaign before
C) only when the campaign is first activated, even if they have been in the campaign before
D) only when the campaign is first activated and they have NOT been in the campaign before
5. When creating an email using Email Editor, which two items are required? (Choose two.)
A) Personalized From Line
B) Email Group
C) Email Tracking
D) Subject Line
E) Preview Text
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A,B | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: D,E |




