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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Implementation and Configuration | - Tagging and BlueKai integration - Site and server data collection methods |
| Topic 2: Oracle Marketing Cloud Data Management Platform Overview | - Platform capabilities and use cases - Architecture and components |
| Topic 3: Data Onboarding and Integration | - Data sources and ingestion methods - Data governance and privacy considerations |
| Topic 4: Audience Management | - Category and taxonomy configuration - Segment creation and management |
| Topic 5: Activation and Reporting | - Data activation workflows - Reporting and analytics insights |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
You have requested support from a Taxonomy Consultant to advise your client on taxonomy structure and assist in categorizing raw data into the taxonomy.
Which stage of implementation are you currently working through with your client?
- A. Discover
- B. Data Ingestion
- C. Operational Rollout
- D. Data Scoping
- E. Data Classification
Correct Answer: A 🗳️
What is the definition of a regex pixel?
- A. It is a javascript tag used for sending user level category information back to the browser.
- B. It is a pixel for transmitting audience data out in real time at the time of page load.
- C. It is a special pixel created within the BlueKai DMP that associates your data campaigns with your back-end server data transfer endpoint configuration.
- D. It is a pixel used for ID swapping.
- E. It is used for DCO campaigns.
Correct Answer: C 🗳️
Your customer is interested in ID swapping based on raw personally identifiable information for each user that visits their site.
Which two BlueKai CoreTag functions can be used to accomplish this? (Choose two.)
- A. bk_addEmailHash
- B. bk_addZipHash
- C. bk_addPhoneHash
- D. bk_addAddressHash
- E. bk_addNameHash
Correct Answer: A,C 🗳️
Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts?
- A. User Data API
- B. Pixel URL API
- C. Audiences API
- D. Ping API
- E. Taxonomy API
Correct Answer: C 🗳️
Which two are primary use cases for tagging media creatives? (Choose two.)
- A. Site Side Optimization
- B. Prospecting
- C. Frequency capping
- D. Media validation
Correct Answer: C,D 🗳️
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