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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Programs | - Configure triggers, rules, and actions - Design multi-step automation programs - Monitor and optimize program performance |
| Topic 2: Integration: Interact Connect | - Describe Data Gateway setup - Configure Interact Connect integration - Manage data synchronization |
| Topic 3: Campaigns and Forms | - Create and deploy marketing campaigns - Configure conversion and tracking - Build and manage web/mobile forms |
| Topic 4: Account Administration | - Manage user roles and permissions - Monitor account usage and health - Configure security and compliance settings |
| Topic 5: Creating and Managing Content | - Use assets and templates - Build responsive email and mobile content - Implement personalization with RPL |
| Topic 6: Reporting and Analytics | - Access standard reports and dashboards - Create custom reports - Analyze campaign performance metrics |
| Topic 7: Responsys Data Model | - Describe Responsys data model - Create filters, segment groups, seed groups - Manage contact lists, supplemental tables, profile extension tables |
| Topic 8: Responsys Personalization Language (RPL) | - Implement dynamic content - Debug RPL syntax and logic - Write basic RPL expressions |
| Topic 9: Multi-Channel Campaigns | - Configure subscription management - Set up email, SMS, and push campaigns - Manage cross-channel consistency |
| Topic 10: Initial Configuration & Deliverability | - Manage bounce processing, spam feedback loops - Configure domain branding and delegation - Set global account and deliverability settings - Perform IP warm-up and ramp-up |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
1. Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?
A) Create a filter of all soft-bounced addresses for the last three email launches, save it as aPET, and use that as a suppression table for all email campaigns for the month.
B) When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
C) Take the latest CED report to locate all soft-bouncedaddresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
D) Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
2. You havereceived requirements to create Connect Event Data Feed exports for two different integration projects. The client wishes to create two CED feeds, both including the Sent feed.
What should you do?
A) Go back to the team that developed the requirements and see if you can schedule the exports on different days. Responsys will allow the use of the same Sent value to be used in two different active exports if they are scheduled for different days of the week.
B) Create the two separate exports and ensure they both have the Sent value in them.
C) Go back to the team that developed the requirements and tell them that the Sent feed can only be used in oneactively scheduled Connect export job at one time. Determine if the same Sent feed can be sent to different file locations.
D) Create the two separate exports and use the Sent value for one export and the SentX value for the second export.
3. Whathappens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the sender?
A) A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.
B) A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.
C) A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again.
D) A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address.
4. You are designing a program that requires the use of a value that is not stored in the Responsys data model and is only temporarily required for use in the program.
What could you use to fulfill this requirement?
A) Custom SQL Variable
B) ORA Variable
C) Entry Tracking Variable
D) Get Data Variable
E) Temporary Value Variable
5. You are setting up an SFTP gateway to establish the connectionbetween the client's server and Responsys file server.
Which two requirements must be met to set this up properly? (Choose two.)
A) Oracle must generate a public/private key pair for the client to establish the secure connection.
B) The client must use one key pair to access your SFTP site, because Oracle Responsys cannot support multiple public keys.
C) The client should send only a public key to Oracle to apply to the SFTP data gateway server.
D) Oracle must utilize RSA SSH2 public keys for authentication on the File Transfer server for connection between the clientand the Responsys Platform.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: D | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: A,D |




