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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

A) The purchase transaction is attributed to both email campaigns.
B) The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
C) The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
D) Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.

2. One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before. You check the deliverability metrics on Responsys reports for the email campaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)

A) Hard bounce rates are 10% or higher.
B) Your open rates have dropped somewhat since last month.
C) Recipients are forwarding your emails to everyone in their address books.
D) Substantial (5%) increase in click-through rates on last week's promotional campaign.
E) The ISP is recording a high number of spam trap hits and complaint rates from recipients.

3. Before moving a campaign to production you need to test whether the links are working properly.
What functionality should you use in Responsys?

A) In Program, you can use the Test tab because it will display any issues with links according to a campaign.
B) Using RPL, use the clickthrough() method to iterate through the associated link table and test that they do not retrieve 404 errors.
C) You should test all links manually.
D) In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.

4. You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?

A) Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
B) Navigate to Campaign > Create Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
C) Navigate to Campaign > Create Mobile SMS Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
D) Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.

5. You have received requirements to create Connect Event Data Feed exports for two different integration projects. The client wishes to create two CED feeds, both including the Sent feed.
What should you do?

A) Go back to the team that developed the requirements and see if you can schedule the exports on different days. Responsys will allow the use of the same Sent value to be used in two different active exports if they are scheduled for different days of the week.
B) Create the two separate exports and ensure they both have the Sent value in them.
C) Go back to the team that developed the requirements and tell them that the Sent feed can only be used in one actively scheduled Connect export job at one time. Determine if the same Sent feed can be sent to different file locations.
D) Create the two separate exports and use the Sent value for one export and the SentX value for the second export.

Solutions: