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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. Which two actions can be used to change a prospect's Marketing Cloud Account Engagement campaign? (Choose two answers.)

A) Create an automation rule to change Marketing Cloud Account Engagement campaign for prospects meeting certain criteria.
B) Add the prospect to a static list.
C) Create a segmentation rule to change the Marketing Cloud Account Engagement campaign for prospects meeting certain criteria.
D) Manually change the prospect's Marketing Cloud Account Engagement campaign when editing the prospect record.

2. When do prospects sync to your CRM?

A) When the prospect visits a landing page
B) When the prospect has a lead score greater than 50
C) When a prospect has been assigned to a user or queue.
D) When the prospect fills out a form on a landing page
E) When a prospect is created manually in the Marketing Cloud Account Engagement database.

3. A marketing user pauses an Engagement Studio program and adds a new recipient list.
What will happen to the newly added prospects when the program is resumed?

A) Prospects will skip steps to start the program on the same steps the existing prospects are on.
B) Prospects will not begin the program until all existing prospects reach an end step.
C) Prospects will skip any Action steps the existing prospects have already completed, but will be evaluated on Trigger and Rule steps.
D) Prospects will begin the program on the first step regardless of where the existing prospects are In the program.

4. What is the main difference between automation rules and segmentation rules?

A) Automation rules run continuously; segmentation rules run once.
B) Segmentation rules do not run retroactively
C) Neither will "unmatched" prospects
D) Automation rules do run retroactively

5. How often does Marketing Cloud Account Engagement sync with Salesforce?

A) Real time
B) 10 minutes
C) 30 minutes
D) 5 minutes

Solutions: