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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.
Which report should be run to provide this Information?

A) Audience Engagement Over Time
B) Contacts Analytics
C) Contacts Count

2. Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level.
NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?

A) Publication Lists
B) List Unsubscribes
C) Journey Builder Sends

3. Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?

A) Click rate
B) Block bounces
C) Send volume

4. Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used to import decrypted information to a data extension?

A) Specify character encoding in import file.
B) Manager Files in File Transfer.
C) Configure Field-Level Encryption in import file.

5. Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.
What should be set up to help organize NTO's email tracking results?

A) Remove old tracking results on a regular basis to declutter the results list.
B) Create folders in My Tracking and select where to send results when sending an email.
C) Give emails unique names so they are easier to find in the tracking sends tab.

Solutions: