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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. Your client in France would like for you to run a post engagement campaign for 10 days. They've allocated
$40 budget and want for their campaigns to spend their budget consistently for the 10 day period.
What changes does your client need to make to comply with Facebook requirements and meet their needs?
Choose only ONE best answer.

A) You should increase lifetime budget to $75 in order to meet minimum requirements.
B) You need to increase the budget to $50 in order to optimize for daily budget.
C) Post engagement objective campaigns need a minimum of $4 a day.
D) There is no need to make any changes to their campaign.

2. What are the different type of forms you can currently purchase ads on Facebook?
Choose only ONE best answer.

A) Ad Auction, Insertion Orders, and Facebook Marketing Partners.
B) Facebook Marketing Partners and Insertion Orders.
C) Facebook Auction and Facebook Marketing Partners.
D) Facebook Marketing Partners and Ad Auction.
E) Power Editor, Ad Auction, and Marketing Partners.

3. You want to run an app install campaign for one of your clients.
They would like to reach out to new audiences, but don't want to pay more than $9 per app install registered through the campaign. They have a specific budget, so the cost per install can't pass a maximum price.
Which bidding strategy should you optimize for?
Choose only ONE best answer.

A) There is no way in setting a $9 average cost within Facebook for app installs. You can only use it with product catalog sales campaigns.
B) The campaign should run under the "Target Cost" bidding strategy since you want to stabilize the cost per install at $9.
C) The campaign should run under the "Lowest Cost" bidding option with a Maximum-Cost ceiling of $9 in order to maintain the clients per app install costs.
D) The campaign should run with a Target Cost bidding strategy since you want to maximize the efficiency of your budget.

4. You are running a raffle for one of your clients who runs a tour operator. They are offering a limited free weeklong vacation family package to China.
The total value of the package is of $8,000.
Your community manager runs a video ad (boosted post) promoting the raffle with the following titles and subtitles:
* Title: Like our Page to automatically enter the raffle for a free trip to China
* Subtitle: Like this ad to see the video and enter the raffle
* After 2 hours of running the ad, you get a notification that Facebook rejected your ad.
What changes do you need to do to re-run the ad?
Select all that apply.
Choose ALL answers that apply.

A) You should change the title so that it does not require people to like your client's Fan Page.
B) You should just change the image in the current post on your Fan Page and re-activate the ad.
C) Facebook does not allow you to request people to like a video to enter a raffle. You should change the subtitle to "Enter the raffle for a free trip to China."
D) You should hide the current post and post a new video with the new titles.

5. n which platforms does the Facebook SDK work on?
Select all that apply.
Choose ALL answers that apply.

A) Unity
B) PHP
C) Javascript
D) 3rd Party Tools
E) tvOS
F) Android
G) iOS

Solutions: