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Facebook 410-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Campaign Setup & Implementation | - Campaign structure and objectives - Pixel, SDK and offline conversions setup - Ads Manager configuration |
| Measurement and Reporting | - Optimization recommendations based on metrics - Performance reporting tools - Key performance indicators and insights |
| Campaign Optimization | - Placements and Advantage + configurations - Bid strategies and delivery optimization - Budget management and scheduling |
| Campaign Planning | - Fundamentals of Facebook media buying - Audience targeting strategies - Align campaigns to business goals |
Facebook Certified media buying professional Sample Questions:
You've been working on a reach and frequency campaign for your client.
You launch the campaign at 8 AM. It's 3 PM, and you realize you need to change your audience.
How can you fix this?
Choose only ONE best answer.
- A. You need to cancel current ad set and launch a new ad set with the fix.
- B. You need to build a new ad-set with the different audience.
- C. You can go into the ad-set and just change the audience.
Correct Answer: A 🗳️
Explanation: Only visible for DumpsQuestion members. You can sign-up / login (it's free).
Your client is interested in running a campaign with a video, but they are still not 100% sold on running Facebook ads.
Given their skepticism, they would like you to run multiple campaigns, with the same video content but the following campaign objectives:
* Optimization goal for impressions
* Optimization goal for video views
So you need to run an optimization goal for impressions and another one for video views. You will then be able to compare both campaigns through the eCPM metric.
How does the eCPM calculation differ within both campaigns?
Select all that apply.
Choose ALL answers that apply.
- A. The eCPM for the video view campaign will include an additional component of the estimated click-through rate.
- B. The expected CPM can't be compared between the impressions and video views campaigns.
- C. The eCPM for the impression campaigns will only take into account the advertiser bid per impression.
- D. The eCPM for the video view campaign will include an estimated conversion rate calculated by Facebook.
Correct Answer: A,C,D 🗳️
Explanation: Only visible for DumpsQuestion members. You can sign-up / login (it's free).
What other insights from your client's customer base should you be looking for, before you create a core/saved audience from this dataset?
Select all that apply.
Choose ALL answers that apply.
- A. You should understand what spending methods (in-store or online) your current customer base has in order to define whether you launch conversion ads or store visit ads.
- B. You should go into location and see where current customers are really from.
- C. You should look at top categories and see what other pages people follow and interact the most so that you can use those same categories with your new core audience.
- D. You should see who from that customer base is also connected to your client's fan page.
Correct Answer: A,B,C 🗳️
Explanation: Only visible for DumpsQuestion members. You can sign-up / login (it's free).
You've realized that the pixel is not properly installed on your client's website. Some events within the buying process are not being tracked by the pixel.
Your customer has a checkout process split into two different pages:
Customers have to first register
Then enter their payment info on a second page.
Which pixel events do you need to install on your client's website?
Select all that apply.
Choose ALL answers that apply.
- A. Add To Cart
- B. Complete Registration
- C. Purchase
- D. View
- E. Initiate Checkout
Correct Answer: A,B,C,E 🗳️
Explanation: Only visible for DumpsQuestion members. You can sign-up / login (it's free).
What will determine the results of your campaigns on the Facebook platform?
Select all that apply.
Choose ALL answers that apply.
- A. Pacing system you set up.
- B. Whether you use Facebook Manager or the Fan Page to run ads.
- C. Advertiser changes in audience, budget, placement, schedule, and optimization goals.
- D. Facebook Auction.
Correct Answer: A,C,D 🗳️
Explanation: Only visible for DumpsQuestion members. You can sign-up / login (it's free).
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