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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. LenoxSoft's email template designer has been tasked with driving more engagement with the company's email content. They want to use the Click-Through Rate report to see which links prospects clicked.
What insight does this report provide the template designer?

A) High open rates indicates that prospects are interacting with the content.
B) High click rates indicates that the email subject line should be the focus of the email content.
C) Email clicks on the text version of the email are outperforming clicks on the HTML version of the email
D) Low click rates encourage the user to optimize content or link placement in other email sends.

2. You want to track prospects that click on a banner ad. What do you use?

A) Lead scoring and grading
B) Customer redirect
C) Completion actions
D) Page actions

3. Form or Form Handler? I need total control over my form's appearance.

A) Form Handler
B) Form

4. What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

A) reCAPTCHA
B) "Not you"? Link
C) Kiosk/Data Entry Mode
D) Progressive Profiling

5. Which two list types could be used as a recipient list on a list email send? Choose 2 answers

A) Static list
B) Archived list
C) Dynamic list
D) Test list

Solutions: