How to study the PCM Exam
There are two main types of resources for preparation of PCM certification exams first there are the study guides and books that are detailed and suitable for building knowledge from ground up then there are video tutorials and lectures that can somehow ease the pain of through study and are comparatively less boring for some candidates yet these demand time and concentration from the learner. Smart Candidates who want to build a solid foundation in all exam topics and related technologies usually combine video lectures with study guides to reap the benefits of both but there is one crucial preparation tool as often overlooked by most candidates the practice exams. Practice exams are built to make students comfortable with the real exam environment. Statistics have shown that most students fail not due to that preparation but due to exam anxiety the fear of the unknown. DumpsQuestion expert team recommends you to prepare some notes on these topics along with it don't forget to practice PCM exam dumps which had been written by our expert team, Both these will help you a lot to clear this exam with good marks.
How much PCM Exam cost
The price USD 99 for a member of AMA The price USD 299 for nonmember
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PCM Certification Path
Although there exist currently no acceptability conditions, we find that PCM® candidates are more successful if they have the significant following least level of education or experience:
- Master and two years of expert experience in marketing.
- 7 years of expert marketing experience
- Bachelor's graduation and four years of professional marketing experience.
High passing rate
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Introduction to PCM Exam
Professional Management Certification (PCM) is an online professional course that aims to confirm competent leadership and management potential. The online course for the preparation for professional management certification (PCM) trains participants in skills and tools that are multifaceted and important for the practice of quality management. These skills and tools are not industry-specific; They can be applied in any sector you need.
Reference: https://www.ama.org/events-training/Certification/Pages/us-pcm.aspx
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AMA PCM Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Strategy | 10% | - Marketing Management Fundamentals - Market Planning and Strategy |
| Topic 2: Communicate the Value Offering | 11% | - Social Media Marketing - Traditional Promotional Methods - Promotion Management - Digital Marketing |
| Topic 3: The Offering – Product and Service | 21% | - Service Strategy - Branding Strategy - New Product Development - Product Strategy |
| Topic 4: Buyers and Markets | 17% | - Segmentation, Targeting, and Positioning - Consumer Behavior - Organizational Buyer Behavior |
| Topic 5: Managing Information for Marketing Insights | 15% | - Market Research Fundamentals - Customer Relationship Management - Data and Marketing Analytics |
| Topic 6: Manage Pricing Decisions | 7% | - Pricing Tactics - Pricing Execution - Pricing Objectives and Strategies |
| Topic 7: Global, Ethical, and Sustainable Marketing | 11% | - Sustainability in Marketing - Global Marketing Management - Marketing Ethics |
| Topic 8: Deliver the Value Offering | 8% | - Marketing Channels - Physical Distribution - Logistics and Supply Chain |




