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Oracle 1Z0-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

Question 1

In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?

A. Media Execution
B. Audience Creation Specialist
C. Data Analyst
D. Web Developer
E. Program Manager
F. Executive Sponsor

Question 2

Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?

A. Configure custom parameters to deliver data to the media execution partner
B. It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
C. Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.
D. Manually enter the pixel required for sending campaign data to the partner.
E. Create a Dynamic Synchronous container to support the transfer of data.

Question 3

Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)

A. This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
B. Uses a transparent 1x1 image pixel
C. Only data on users that are seen on a go-forward basis is sent.
D. The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
E. Audience data on past users is sent.

Question 4

How are look-alike models produced?

A. They are built within the platform using logic to connect audiences.
B. They are built by data partners using complex algorithms of multiple data attributes.
C. They are built by identifying targets with the highest action rate on the Funnel Analysis report.
D. They are built by creating audiences from categories with high index values.
E. They are built by ingesting online data from partner sites.

Question 5

You are helping your client create a campaign and they ask you what they should select for Win Frequency for a JSON Return Campaign. You discuss their preferences with them and determine that they want the campaign to win when a user in the target audience is tagged with a new or existing category.
Given this, what should they select for Win Frequency?

A. Win Each Category
B. 30
C. 7
D. 1
E. Win Every Time
F. 15

Solutions: